Director, Marketing Operations

About the Role

Key Responsibilities

• Build and manage acquisition budgets and targets for the growth marketing team.
• Work closely with the UA team and drive operational excellence to scale efficiently, aligning UA initiatives to DTC business growth goals.
• Allocate media budgets and targets across various channels and track and report out on variance vs actuals.
• Uncover insights/trends, understand the whys behind them, and translate those into actionable next steps.
• Own end-to-end process ownership, including UA budget management, proactive budget pacing, and reporting performance to stakeholders.
• Manage relationships with media buyers to optimize channels and deliver on business targets.
• Deliver regular performance updates, insights, channel outlooks, and growth recommendations to senior leadership.
• Analyze data to surface trends and identify opportunities within channels, funnels, or broader business areas.
• Lead project roadmaps to ensure top priority workstreams are progressing on time and managing stakeholder expectations.
• Assist in developing and optimizing internal processes to enhance team productivity.
• Drive adoption of AI tools within workflows to automate tasks, improve data accuracy, and facilitate cross-functional collaboration.

Requirements

• 6+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house.
• Proven success managing 8-figure paid media budgets across multiple channels.
• In-depth understanding of media strategy, cross-channel planning, and campaign performance analysis.
• Strong financial acumen with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale.
• Analytical mindset with the ability to turn data insights into scalable actions.
• Experience with measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking.
• Experience working across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment.
• Strong communication and collaboration skills with cross-functional partners.
• Highly organized, self-directed, and able to thrive in a fast-paced environment.

Nice to Have

• Experience with mobile app or subscription-based performance marketing.

Qualifications

• Deep experience managing paid channels in-house.
• Proven success managing 8-figure paid media budgets.

Benefits & Perks

• Eligible for equity, comprehensive benefits, 401k, and flexible time off.