Manager, Marketing Optimization

The Home Depot

Atlanta, GA

Full Time

Senior

3 days ago

Job Description

About the Role

The Marketing Operations Technology Manager provides digital and technology-driven thought leadership and solutions for creative and operations teams including asset management, campaign and offer management, content management as well as process and project workflows. This role leverages strategic vision and understanding of roles, work processes, schedules, and deliverables to bridge the gap between creative needs and technology solutions, driving effectiveness, efficiency, and quality in marketing outputs. The manager partners with MarTech and other stakeholders to explore new technology solutions, optimize existing systems, and implement process automation to enable teams to create and distribute content more efficiently, ensuring operational and creative excellence.

Key Responsibilities

Analyze marketing technology current uses and gaps, develop KPIs to measure ongoing business impacts, and identify necessary features and enhancements or new solutions.
Gather business requirements, draft documentation outlining key needs and objectives, and partner with MarTech and engineering teams to prioritize requests, roadmaps, and governance of systems.
Own third-party relationships, oversee project scope, SOWs, and contractual negotiations.
Serve as the SME for marketing technology solutions and internal software tools, conduct competitive research and analysis, and ensure change management, user training, project rollout, and ongoing support of technology solutions.

Requirements

Must be eighteen years of age or older and legally permitted to work in the United States.
Minimum of 4 years of related work experience.
Knowledge, skills, and abilities typically acquired through a bachelor's degree or equivalent in a related field.
Experience in software testing, business analysis, and workflow development.
Applied marketing automation best practices and understanding of marketing process and technology solutions.
Change management leadership and ability to manage multiple projects.
Strong understanding of modern marketing processes and technology capabilities in areas such as Marketing Resource Management, Marketing Analytics, and Customer Data Management.

Nice to Have

Experience in software testing, business analysis and/or workflow development.
Applied marketing automation best practices with a detailed understanding of marketing process and marketing technology solutions.
Strong understanding of modern marketing processes and technology capabilities around Marketing Resource Management, Marketing Analytics, and Customer Data Management.