Associate Marketing Manager - Brand Marketing

About the Role

Key Responsibilities

• Create content across platforms (Instagram, TikTok, Facebook, LinkedIn, and emerging channels).
• Monitor brand channels daily and partner with social community manager on engaging with followers and responding to comments/DMs.
• Track social trends and platform updates to identify timely opportunities for content and engagement.
• Support influencer and brand collaboration campaigns by coordinating deliverables and reporting on results.
• Optimize content based on performance metrics in conjunction with social community manager.
• Assist in developing and updating organic social strategies aligned with brand objectives.
• Conduct research on audience behavior, competitors, and cultural trends to inform content planning.
• Contribute ideas for campaigns, content themes, and engagement initiatives.
• Support testing and learning plans (e.g., A/B testing creative, posting times, formats).
• Help translate performance insights into actionable recommendations for future content and strategy.
• Assist with developing creative briefs for social posts and campaigns.
• Collaborate with internal teams and creative partners to ensure content is brand-right and visually compelling.
• Manage digital asset organization (images, videos, copy) for easy access and reuse.
• Lead cross-functional team training and support for content development.
• Provide coordination support for owned channels.
• Assist with budget tracking, vendor invoicing, and meeting logistics.
• Support preparation of presentations, marketing collateral, and campaign recaps.
• Maintain calendars and workback schedules to ensure projects stay on track.

Requirements

• Bachelor's degree in marketing, Communications, or related field preferred.
• 1-2 years in social media, digital marketing, or related internship/assistant-level role.
• Proficiency in social scheduling tools (e.g., Sprinklr) and familiarity with platform analytics.
• Competence in Microsoft Office (Excel, PowerPoint, Word).
• Basic design/photo editing skills (Adobe Creative Suite/Express).
• Strong written communication and copywriting ability.
• Detail-oriented and highly organized.
• Creative thinker with a pulse on culture and social trends.
• Collaborative, proactive, and eager to learn in a fast-paced environment.

Nice to Have

• Experience with influencer marketing campaigns.
• Knowledge of social media advertising and paid media strategies.

Qualifications

• Bachelor's degree in marketing, Communications, or related field (preferred).
• 1-2 years in social media, digital marketing, or related internship/assistant-level role.

Benefits & Perks

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision, and prescription drug benefits