Brand Marketing Manager, Ride-Hailing

Bolt

Tbilisi, GA

Full Time

Senior

5590/month+

1 day ago

Job Description

About the Role

We are looking for a Brand Marketing Manager who will be in charge of developing the Brand Marketing team and will be involved in the development and execution of the annual brand marketing strategy, leading end-to-end projects for Bolt Georgia. The Brand Marketing team plays a key role when it comes to establishing deep connections with our customers and communicating the core values of the Bolt brand. They work closely with local and central team's business stakeholders (Digital Marketing, Comms, Policy, Ops, Analytics, and Legal) as well as external stakeholders to bring our products and brand to life in the market. The Brand Marketing team is responsible to assist and deliver brand campaigns from strategy and brief through execution and measurement ensuring everything is delivered as expected, on time and on budget.

Key Responsibilities

Develop and execute the annual brand marketing strategy for Bolt Georgia.
Lead end-to-end projects related to brand marketing campaigns.
Establish deep connections with customers and communicate the core values of the Bolt brand.
Collaborate with local and central teams including Digital Marketing, Comms, Policy, Ops, Analytics, and Legal.
Coordinate with external stakeholders to bring products and brand to life in the market.
Assist in delivering brand campaigns from strategy and brief through execution and measurement, ensuring timely and budget-compliant delivery.

Requirements

Experience in developing and executing brand marketing strategies.
Ability to lead end-to-end marketing projects.
Strong collaboration skills with cross-functional teams and external stakeholders.
Excellent communication skills to convey brand values effectively.
Experience in campaign management and measurement.