Director, Brand and Marketing Services

About the Role

Key Responsibilities

• Collaborate with marketing colleagues, corporate brand team, and agency partners to develop brand strategy and messaging that resonate with target audiences.
• Contribute to global Manulife brand approach and strategy, working closely with other segments and the corporate brand team.
• Lead the evolution of brand strategy as new brand architecture is deployed, aiming to grow awareness, consideration, and retention across various customer segments.
• Build integrated campaigns across paid, earned, and owned channels that connect brand mission/values with business objectives and client insights.
• Collaborate with creative and media teams to develop campaigns and media strategies that meet business goals.
• Research, write, and share creative briefs including insights, objectives, and success metrics for campaign development.
• Guide the development and presentation of creative work, ensuring deliverables are on brief and on brand.
• Manage research efforts to develop insights for marketing campaigns and oversee brand health and tracking research.
• Manage global campaign reporting with critical metrics dashboards and budget tracking to optimize spend and drive ROI.
• Partner with legal and brand governance teams to ensure brand assets are trademarked and protected.
• Oversee workflow tools and processes, coach resource management professionals, and support project prioritization and change management efforts.

Requirements

• Minimum of 10 years of relevant, progressively senior experience in marketing and building brands within the investment (wealth and asset management) industry.
• Extensive marketing experience and background in wealth and asset management is essential.
• Result-oriented with the ability to multi-task, prioritize initiatives, and develop solutions where blueprints may not exist.
• Proven ability to lead and inspire teams and stakeholders at various levels.
• Strong business insight with strategic, critical, and analytical thinking skills.
• Superior verbal and written communication skills.
• Exceptional storytelling ability for strategy and communication presentations.
• Deep understanding of campaign measurement, optimization, and analytical models such as media mix models.
• Experience leading integrated brand campaigns that increase awareness and consideration.
• Proven experience in content strategy development that drives outcomes across the marketing funnel.
• Experience leading marketing teams in the investment industry with workflow tools and production teams.
• BA/BS degree; MBA preferred.

Nice to Have

• Inspire change and lead transformative brand initiatives.
• Deep knowledge of wealth and asset management intermediary audiences.
• Proven ability to drive effective brand campaigns with measurable results.
• Ability to think strategically and act tactically.
• Strong impact and influence skills with a collaborative approach.
• Curious mindset to explore new technologies and ways of working.

Qualifications

• BA/BS degree; MBA preferred.

Benefits & Perks

• Opportunity to learn and grow your career.
• Flexible work environment supporting well-being and inclusion.
• Participation in incentive programs and performance-based compensation.
• Comprehensive benefits including health, dental, mental health, vision, disability, life insurance, and wellness programs.
• Retirement savings plans, including pension and employee stock ownership plans.
• Paid time off including holidays, vacations, personal days, and sick leave.