Director, Brand Marketing Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Lead the development and execution of ATRIUM marketing vision and strategy including target patient identification, brand positioning, and brand character development.
• Drive innovation and renovate current marketing strategies to boost brand performance.
• Work with US collaborative partners to embed the brand plan, and partner on local execution through your team.
• Establish effective frameworks, metrics, and strategies for brand building and channel marketing.
• Provide thought leadership by staying current with evolving online media, technology, and competitive activity.
• Leverage digital tools and innovative technologies to enhance delivery and effectiveness, using data and performance insights to optimize learning outcomes.
• Collaborate with cross-functional teams to align training strategies with business goals, utilizing technologies and analytics to measure impact.
• Translate data into actionable insights, applying digital tools and emerging digital trends in an insight-led workplace.
• Manage and leverage external agencies' creative capabilities to build brands and channel strategies across traditional and digital marketing, targeting consumers, retailers, and HCPs.
• Manage the marketing budget and ensure performance tracking systems are in place for rapid course correction.
• Identify new capabilities to enable competitive advantage and enhance leadership and product usage across all marketing brands and customers.

Requirements

• Demonstrated leadership experience driving strategic initiatives, building and managing high-performing teams, and influencing cross-functional stakeholders.
• 10+ years' experience in commercial roles with increasing responsibility, including 7+ years in specialty product marketing and launch experience in US and ex-US markets.
• Proven success in HCP-endorsed medical nutrition marketing with ability to develop and execute multi-channel strategies.
• Ability to think and act strategically, translating data into actionable insights using digital tools, and applying emerging digital trends.
• Excellent analytical and problem-solving skills with strong strategic planning capabilities in complex environments.
• Bachelor's degree required; MBA preferred.
• Ability to travel approximately 30%.
• Ability to work a hybrid schedule in Bridgewater, NJ.

Nice to Have

• Ability to successfully work cross-functionally to build relationships that drive results.
• Strong ability to work in a fast-paced start-up environment with competing priorities.
• Experience achieving and maintaining compliance with regulatory, legal, and operational rules.
• Proven ability to build productive relationships with stakeholders including KOLs and patient advocacy groups.
• Strategic and creative thinking, entrepreneurial spirit, and innovative leadership in developing marketing strategies and communications.
• Strong knowledge of current digital marketing landscape.

Qualifications

• Bachelor's degree required; MBA preferred.

Benefits & Perks

• Performance-based incentives and a competitive total rewards package.
• Includes a 401k with company match, healthcare coverage, and a broad range of other benefits.
• Incentives and benefits may vary depending on the position.