Associate Marketing Manager, Education and Library - (Hybrid)

Bertelsmann

New York, NY

Full Time

Mid Level

67k+

29 days ago

Job Description

About the Role

The DK Marketing and PR Department seeks an Associate Marketing Manager, Education and Library to join their dynamic team. This position reports to the Director of Education and Library Marketing, and will collaborate in the planning, execution, and evaluation of materials and campaigns for PreK-12 teachers and administrators, college professors, and librarians of all types, including but not limited to advertising, newsletters, and events. This position also provides the opportunity to interface with the entire DK US PR and Marketing team, as well as sales, marketing, publishing, and operations colleagues across the global DK and Penguin Random House organizations.

Key Responsibilities

Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist key titles across DK brands, including: DK Learning, Phonic Books, DK flip, Alpha, DK Red, and DK+, and collaborate with marketing peers in the US and UK as appropriate
With the support of the marketing director, conduct and share post-mortem analysis of all measurable campaigns to inform future opportunities, providing project conversion data for marketing activations whenever possible
Develop and maintain marketing newsletter programs for specific segments of DK's educator and librarian subscribers
Execute presentations for seasonal school & library virtual preview webinars
Collaborate with sales representatives and PRH Education colleagues to create materials that support their efforts
Plan and travel occasionally to education- and library-focused conferences
Build relationships and communicate with educators and experts to develop new content for DK's institution-focused websites
Maintain awareness of the school and library sectors, as well as competitor initiatives within this space, and suggest new and innovative ways to market
Complete administrative tasks as needed

Requirements

At least 3-4 years of experience in marketing, with experience in the K-12 school market and interest in the library sector preferred
Excellent verbal and written communication skills, including an affinity for copy writing and editing/Americanization, and an emphasis on being detail-oriented
Self-motivated with a desire to be a team player as well as work independently
Highly organized with an ability to communicate effectively, efficiently, and meet deadlines
Strong sense of urgency with an ability to juggle multiple projects in a fast-paced environment and ability to think on your feet and address unexpected challenges
Creative individual who enjoys thinking outside of the box
Located in the tri-state area with the ability to come into the office twice a week
Travel to select trade shows within the US a few times a year is required

Nice to Have

Interest in the library sector

Qualifications

Experience in marketing, specifically in the K-12 school market
Strong verbal and written communication skills
Ability to work independently and as part of a team
Highly organized and detail-oriented

Benefits & Perks

Full-time employees are eligible for our comprehensive benefits program
Medical/Prescription drug insurance
Dental, Vision
Health Care/Dependent Care Flexible Spending Account
Health Savings Account
Pre-Tax and Roth 401(k)
Short and Long-Term Disability Insurance
Life/AD&D Insurance
Commuter Benefits
Student Loan Repayment Program
Educational Assistance
Generous paid time off

Working at Bertelsmann

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. The company is committed to quality, excellence in execution, and innovation throughout the entire publishing process. They foster a vibrant and diverse international community of nearly 300 publishing brands and imprints, emphasizing inclusivity and a collaborative work environment.

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