Director of Residential Marketing

About the Role

Key Responsibilities

• Develop and implement data-driven marketing strategies to optimize lead generation, conversion, and occupancy growth.
• Curate the sales, tour, and prospect experience to ensure consistent brand alignment across communities.
• Execute SEO strategies and maintain optimized property websites to drive organic traffic.
• Manage all Internet Listing Services (ILS), including Apartments.com, Zillow, and other platforms, ensuring accurate and compelling property representation.
• Plan and execute digital advertising campaigns (Google Ads, Meta) targeting leasing velocity and occupancy goals.
• Partner with revenue managers to align marketing efforts with pricing strategies.
• Lead reputation management efforts, including resident review responses, to strengthen community brand reputation.
• Develop and implement creative marketing campaigns for lease-ups, renewals, and resident engagement.
• Oversee production and management of marketing assets such as photography, virtual tours, and videography.
• Provide ongoing training and support to onsite teams regarding marketing tools, systems, and brand standards.
• Develop and maintain marketing manuals, process documentation, and training materials to ensure consistent implementation of best practices.
• Track, analyze, and report on lead conversion metrics, campaign performance, and market trends.
• Utilize data insights to refine marketing strategies and improve ROI across platforms.
• Manage relationships with external marketing vendors and agency partners to ensure high-quality deliverables.
• Lead special projects, including new property branding initiatives and community rebranding efforts.
• Collaborate closely with operations, regional teams, and leasing staff to align marketing goals and enhance community performance.
• Communicate project status and marketing performance updates to leadership.
• Perform other duties as assigned by the supervisor.

Requirements

• 5+ years in multifamily or residential property marketing.
• Proven success in driving lead generation and lease conversion.
• Deep understanding of ILS platforms, CRMs, and digital marketing tools.
• Strong analytical skills and comfort with data, reports, and KPIs.
• Experience working cross-functionally with operations and leasing teams.
• Ability to thrive in a fast-paced, results-driven environment.
• Clear communication and strong project management skills.
• Bachelor's degree in marketing, communications, or related field (preferred but not required).

Nice to Have

• Familiarity with lease-up marketing strategy.

Qualifications

• Bachelor's degree in marketing, communications, or related field (preferred but not required)

Benefits & Perks

• Competitive compensation package
• Paid Time Off (PTO)
• Paid Holidays
• 401(k) with Employer Match
• Health, Dental, Life Insurance, and Long-Term Disability Insurance