Associate Media Director (Media Analytics & Data Activation)

WPP

Costa Mesa, CA

Full Time

Director

75k-180k

6 days ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends
Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings
Educate automotive dealers about media insights and campaign efficiencies
Structure analytical problems, extract and analyze data, and present findings to clients
Demonstrate problem-solving ability with emphasis on drawing inferences with data
Understand the conversion rate optimization path and the indicators of it
Contribute to client's direction and strategy and influence decision-making based on information gained from deep-dive and ad hoc analysis
Provide leadership/mentorship of analysts, including providing thought leadership, analyses ideation and professional guidance

Requirements

7+-years relevant experience with 3+-years experience in media analytics, business intelligence, marketing analytics or other highly quantitative field
Agency experience required, with experience working in Automotive industry, specifically familiar with the dealer ecosystem
Experience with Omnichannel analytics (Search, Social & Programmatic) required
Experience in data analysis and report generation, using analytics tools like Tableau, PowerBI and Datorama
Expert understanding of digital marketing, interactive marketing concepts and strategies
Experience working independently and self-managing projects to deliver results supporting multiple clients and stakeholders
Experience with predictive analytics and CRM applications is a plus
Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modeling, analysis, research and presentation creation

Nice to Have

Experience with predictive analytics and CRM applications

Qualifications

7+-years relevant experience in media analytics, business intelligence, or highly quantitative fields
Experience in the Automotive industry, specifically with dealer ecosystem
Proficiency with analytics tools such as Tableau, PowerBI, Datorama
Expert knowledge of digital marketing strategies
Strong skills in Microsoft Excel and PowerPoint

Benefits & Perks

Full spectrum of group health coverage options (medical, dental, vision)
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
Variety of paid time off offerings supporting life balance and wellness
Culture of growth-oriented feedback, training opportunities, and professional development

Working at WPP

We champion a culture of people that do extraordinary work. We aim to embody behaviors that build an inclusive community, bringing positivity and active listening into the workplace while empowering creative bravery. We foster a culture of real-time feedback, growth-oriented mindset, and continuous learning through training and development opportunities.

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