Associate Media Manager, Paid Strategy

About the Role

Key Responsibilities

• Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Requirements

• Must be eighteen years of age or older
• Must be legally permitted to work in the United States
• 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
• Previous experience with retail websites and analytics
• Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills
• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a related field

Nice to Have

• Experience with retail websites and analytics
• Experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook
• Experience with newer properties such as Pinterest and Twitter
• Strong technical understanding of digital marketing tools and data

Qualifications

• Bachelor's degree or equivalent in a related field
• Minimum of 3 years of relevant work experience