Associate Program Manager - Loyalty Marketing Specialist

About the Role

Key Responsibilities

• Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process
• Help drive adherence to annual & quarterly planning processes, ensuring our team keeps laser-focused on work with the highest value
• Develop an understanding of multiple strategic objectives and make recommendations on the most effective way(s) to support them
• Develop an understanding of current & upcoming new system capabilities and their potential impact on assigned projects
• Partner with Marketing Operations to understand how campaigns are built to influence recommendations for future campaign execution
• Participate in lifecycle marketing PODs to gain customer insights, review results and brainstorm new ideas
• Use results to help frame new recommendations for placements of front store channel initiatives
• Translate customer and program strategies into cohesive campaign specifications that will act as the source of truth for execution within our marketing channels, primarily email, direct mail, SMS, and PUSH
• Attend (and sometimes lead) cross-functional kickoff meetings to share & gain alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications
• Strategic point of contact to help resolve issues that arise during the project execution phase
• Communicate with 3rd party providers regarding upcoming projects to ensure proper scheduling and deployments
• Identify opportunities for process improvements and plans to mitigate any risks

Requirements

• 3+ years of related experience in marketing campaign, project or program management
• Excellent communicator, both verbal and written
• Proven ability to work across multiple, simultaneous projects with high time demands and meet critical deadlines
• Highly organized with exceedingly strong attention to detail
• Bachelor's degree in Business, Marketing or Communications or equivalent (HS Diploma and 4 years of experience)

Nice to Have

• Loyalty or Lifecycle marketing experience in retail, healthcare, consumer packaged goods, OR related consulting environment
• CRM or personalization experience with Email, Direct Mail, SMS/Push
• Working knowledge of Microsoft Office suite, Excel, Word, PowerPoint, Outlook, Teams, SharePoint, CoPilot and OneDrive
• Experience using Adobe Workfront or other similar marketing project tracking software
• A real passion for understanding and meeting customer preferences & driving business results

Qualifications

• Bachelor's degree in Business, Marketing or Communications or equivalent (HS Diploma and 4 years of experience)

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility