Associate Social Marketing Analyst (Hybrid)

About the Role

Key Responsibilities

• Analyze paid and organic content on a weekly, monthly and quarterly basis utilizing platform metrics and agency provided insights. Be prepared to present findings to leadership on a monthly basis.
• Identify social first opportunities and trends that are appropriate to the Belk brand by creating content or collaborating with the creative team on monthly and seasonal photoshoots.
• Responsible for executing and creating content for the Belk Social Media channels, including but not limited to Facebook, Instagram, and TikTok.
• Develop and execute full-funnel paid social campaigns to drive brand awareness, engagement, and conversion with agency partners.
• Collaborate with creative, merchandising and additional internal teams to brief on high-performing content tailored to social channels.
• Work with agency to conduct A/B testing across creative, audience, and placement strategies.
• Analyze and report on channel performance with agency support, providing actionable insights and optimizations on a weekly and monthly basis.
• Work with the social media team to develop a concrete organic social media strategy and playbook that drives results.
• Execute a platform-specific content strategy that connects Belk with its customer and drives sales, engagement, and community.
• Create social media content calendars based on company priorities and social media trends.
• Fill out paid and organic trackers with creative assets, copy, and links for upcoming posts/ads.
• Schedule and publish organic social posts on Facebook, Instagram, and TikTok.
• Manage weekly brief process and partner with creative team to execute content for each social channel.
• Serve as a community manager through social platforms by engaging with audiences, tagged content, creators, and brands.
• Utilize social listening tools to better understand customer sentiments and adapt strategies accordingly.
• Identify influencer opportunities that align with business priorities, seasonal moments, and emerging trends.
• Work cross-functionally with internal teams to identify additional influencer utilization areas.
• Partner with influencer marketing agency to identify creators for paid amplification and content creation.
• Oversee execution of seasonal, monthly, and trending influencer campaigns.
• Provide input on influencer briefs to align with performance goals.
• Manage whitelisting, creator licensing, and content usage rights for paid social campaigns.
• Track influencer-led ad performance and incorporate learnings into broader paid social strategy.
• Build and nurture relationships with influencers who embody the Belk brand authentically.
• Analyze organic influencer and content creator performance monthly.
• Propose, plan, and execute influencer events within the Belk footprint to create brand awareness.
• Identify and budget for influencer gifting opportunities that align with business priorities.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 3-5 years of relevant social media channel management experience, both paid and organic.
• Experience executing paid social advertising campaigns on Meta, TikTok, and Pinterest.
• Working knowledge of influencer marketing, with an understanding of creator partnerships and paid amplification strategies.
• Proficient in Excel and other Microsoft programs (PowerPoint, Word).
• Experience with Social Media management tools such as Sprout Social.
• Strong analytical skills and comfort in performance marketing (e.g., Meta and TikTok ads manager, Adobe Analytics).
• Hybrid work schedule with in-office presence Tuesday-Thursday and willingness to travel for influencer events throughout the year.

Nice to Have

• Event management experience.
• Retail industry experience.
• Some graphic design and copywriting experience.
• Working budget management experience.

Qualifications

• 2-4 years of applicable experience preferred.