Manager, Social Media

About the Role

Key Responsibilities

• Write compelling, engaging, and fresh social media content—both long-form and short-form—and collaborate with creative teams including designers and copywriters to develop content tailored for healthcare and pharmaceutical executives on social platforms and ad units.
• Execute on different executive voices and best practices on LinkedIn, leveraging proactive engagement and platform understanding.
• Research best practices for executives on social media, keeping the team informed about new content trends and activities.
• Brainstorm, conceptualize, and present new social media and digital programs or plans for corporate communications clients.
• Measure client social performance using native tools, identify insights from data, and generate recommendations.
• Support day-to-day social media accounts for executives as part of an integrated team including earned media and corporate reputation efforts.
• Share and learn best practices for social media platforms such as X/Twitter, Instagram, and LinkedIn, including performing LinkedIn audits.
• Cultivate and maintain in-depth knowledge of social media platforms and trends to guide account teams and contribute as a thought leader in the social landscape.

Requirements

• 3-5+ years of experience in social media content strategy within a marketing or communications agency, with a focus on biotech, pharmaceutical, or healthcare clients.
• Proven experience developing and executing social media and thought leadership strategies for senior-level executives.
• Fluency in social media platforms, tools, and trends, both personally and professionally.
• Strong understanding of FDA and FTC regulations governing social media in regulated industries like biotech and pharma.
• Exceptional attention to detail with a track record of delivering high-quality work on time and within budget.
• Highly organized, able to manage multiple projects and deadlines independently in a fast-paced environment.
• Excellent written and verbal communication skills with creativity to translate ideas into compelling digital content.
• Understanding of SEO principles and their influence on content performance across social media platforms.
• Effective collaboration skills with experience working cross-functionally with internal teams and external stakeholders.

Nice to Have

• Experience working with senior-level executives in a healthcare or pharmaceutical setting.
• Knowledge of social media analytics and reporting tools.
• Familiarity with digital marketing trends and emerging social platforms.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Comprehensive benefit program including medical, dental, and vision plans.
• Generous 401k match and flexible PTO.
• Student loan debt contributions and mental wellness coaching.
• Access to over 13,000 online classes via LinkedIn Learning.
• Enhanced fertility support, Bright Horizons family programs, and expanded paid parental leave.
• Opportunities for hybrid work with office attendance in select US locations or remote work.