Marketing and Social Media Specialist

WESCO

Sarasota, FL

Full Time

Entry Level

42k-48k

3 days ago

Job Description

About the Role

The Marketing & Social Media Specialist is responsible for assisting in the development and execution of marketing programs to increase engagement and sales. The role involves enhancing brand presence on social media, creating content, developing KPIs, researching digital strategies, participating in creative planning, managing events from a social media perspective, and analyzing campaign performance. Wesco Turf is a leading provider in the golf, grounds, and irrigation market, with a strong reputation and a global presence, committed to supporting its employees' growth and success.

Key Responsibilities

Enhance and increase brand following on social media platforms and ensure brand consistency.
Develop the company's social media calendar and create content for internal and external communications.
Create original content to promote Wesco Turf/Hector Turf.
Develop KPIs to measure the success of marketing programs.
Research and adapt emerging digital and social communication strategies and technologies.
Participate in brainstorming sessions for creative and promotional content.
Work with colleagues to create engaging events for employees and customers.
Leverage success to find ways to improve engagement.
Help manage events through social media activities such as creating photo and video content, reels, etc.
Prepare reports on campaigns based on analytics.
Assist in creating content optimized for SEO.
Monitor and report on competitor marketing trends.
Assist the Director of Parts Marketing in executing marketing programs.

Requirements

B.S. degree or equivalent work experience in Marketing, Digital Media, or related field.
Minimum of one year experience in a related field.
Passion for all things social media.
Ability to communicate professionally and courteously with customers and colleagues.
Ability to build strong relationships with customers and peers.
Skills in social media, web, public relations, and communications.
Creative mindset and ability to think outside the box.

Qualifications

Educational background in Marketing, Digital Media, or related field.
Experience in social media, web, public relations, or communications.

Benefits & Perks

Health Insurance - Medical, dental, and vision insurance for full-time employees, dependents, and spouses.
Wellness resources including mental health and financial health support.
Growth opportunities through challenging work, training, and professional networking.
Competitive salary with a company-wide bonus based on sales goals.
Monthly incentive programs for Service and Operations departments based on performance.

Working at WESCO

Wesco Turf's foundation is built on the strength and quality of its people. The company is committed to providing resources and tools for employee success, values long-term employment with nearly half of employees working over ten years, and emphasizes professional growth, challenging work, and a supportive environment.

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