Content Creator

About the Role

Key Responsibilities

• Capture and produce high-quality short-form video content optimized for social media platforms such as Instagram Reels, TikTok, and YouTube Shorts.
• Plan, shoot, and edit engaging photo and video content that aligns with brand messaging and storytelling goals.
• Write compelling captions, post copy, and storytelling elements that enhance visual content.
• Develop multimedia content that supports student recruitment, alumni engagement, institutional marketing campaigns, and brand storytelling.
• Work closely with the social media team to execute content strategies tailored for different platforms and target audiences.
• Ensure content is optimized for reach, engagement, and platform-specific best practices.
• Stay up to date on social media trends, emerging platforms, and content best practices, implementing innovative ideas that enhance audience engagement.
• Monitor audience interactions and adapt content strategies based on performance analytics.
• Actively attend and document key institutional events, student activities, faculty highlights, and campus culture moments to produce timely and relevant content.
• Build relationships with students, faculty, and staff to identify compelling storytelling opportunities.
• Maintain a consistent presence at assigned campuses or institutions to authentically represent their unique culture and student experience.
• Work closely with designers, copywriters, and marketing leads to ensure brand consistency across all content.
• Coordinate with admissions teams and institutional stakeholders to align content with recruitment and engagement goals.
• Adhere to brand guidelines and tone of voice, ensuring all content reflects institutional values and messaging priorities.
• Track content performance metrics, analyze engagement trends, and provide recommendations for content adjustments based on audience insights and social media analytics.

Requirements

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
• 3+ years of experience in content creation, digital marketing, or social media.
• Strong videography, photography, and video editing skills, with experience in tools like Adobe Premiere, Final Cut Pro, or CapCut.
• Knowledge of social media trends, platform algorithms, and best practices for audience engagement.
• Ability to work independently and capture real-time, on-location content.
• Strong writing skills, with the ability to craft compelling captions and social post copy.
• Experience using social media management and analytics tools to track performance and optimize content strategies.
• Passion for higher education marketing and student engagement.

Nice to Have

• Experience working in a higher education setting or community-based organization.

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
• 3+ years of experience in content creation, digital marketing, or social media.

Benefits & Perks

• Generous paid time-off
• Medical and dental insurance coverage
• Life and disability insurance
• Retirement plan with employer contribution
• Multiple flexible spending accounts
• Tuition reimbursement