Marketing and Resident Relations Coordinator

About the Role

Key Responsibilities

• Design flyers, signage, social graphics, and other marketing materials
• Coordinate print and promotional orders with approved vendors
• Track production and shipping deadlines and communicate with site teams
• Maintain and organize digital asset libraries and marketing templates
• Assist with executing marketing initiatives across digital and offline channels
• Create, schedule, and publish content across major social media platforms
• Collaborate with on-site teams to gather photos, videos, and community stories
• Maintain a consistent brand voice and visual identity
• Monitor engagement and support reporting on content performance
• Update and audit property websites to ensure accuracy and leasing optimization
• Review third-party listing sites (e.g., Apartments.com, Zillow) for consistency and effectiveness
• Track key marketing metrics, including lead sources and conversion rates
• Use tools such as Google Analytics, Meta Insights, and RentCafe CRM to analyze results
• Assist with reporting and recommendations to improve campaign performance
• Ensure all marketing materials reflect brand standards
• Help adapt campaigns and promotions for specific properties or audiences
• Support leasing teams with branded tools, signage, and collateral
• Assist with retention campaigns, events, and resident communications
• Coordinate with regional and on-site teams to fulfill marketing needs
• Support logistics for community events, open houses, and promotional activities

Requirements

• Bachelor's degree in marketing or related field, or relevant work experience
• 1-3 years of experience in marketing, design, or property management
• Proficiency with Canva and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Strong written and verbal communication skills
• Ability to manage multiple projects, prioritize tasks, and meet deadlines
• Experience designing and producing both digital and print materials
• Familiarity with Microsoft Office and digital file organization
• Comfort with social media platforms and content creation

Nice to Have

• Experience in real estate, multifamily, or property management marketing
• Understanding of SEO, paid search, and social media ad strategies
• Familiarity with Yardi or RentCafe platforms
• Experience managing vendor relationships and print production timelines
• Familiarity with internal ticketing systems (Zendesk, Helpdesk, etc.)

Benefits & Perks

• Blue Cross Blue Shield health insurance plans
• Delta Dental, vision, and life insurance
• 401(k) retirement plan
• Over three weeks of vacation time
• 10 paid holidays
• Wellness activities
• Continuing education reimbursement benefits
• Referral bonuses for new employees and new business
• Charitable activities that give back to our communities
• Recognition program to celebrate successes
• Training seminars for leadership and professional development
• Employee activities throughout the year such as BBQ's, holiday parties, frozen yogurt Fridays