Associate - Social Media Strategist - Consumer & HCP

About the Role

Key Responsibilities

• Stay up-to-date with social media trends, new platforms, and ways of working with social networks.
• Understand market trends associated with prioritized platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, X, Snapchat, and Reddit.
• Develop organic and paid social media strategies in collaboration with internal teams to drive business results.
• Understand different audiences and opportunities presented by organic communities versus paid social media.
• Integrate into Brand teams to understand their strategies, goals, and objectives, and make social experience-based recommendations.
• Serve as a trusted partner in content review processes within Lilly's internal organization.
• Engage in close collaboration with community managers, social listeners, and fellow strategists to incorporate consumer insights and data-driven needs.
• Partner with internal IT teams and agencies to implement processes for launching approved capabilities.
• Assist in creating a comprehensive social media strategy playbook to enhance brand presence across platforms.
• Provide regular updates on emerging trends, platform functionalities, and opportunities.
• Assist in delivering insights from social listening, community management, and other data sources to inform brand strategies.
• Leverage data to make recommendations, optimize activities, and identify new opportunities.
• Partner with various teams to develop KPIs and deliver performance scorecards to leadership.
• Ensure compliance with Lilly guidelines, promotional practices, privacy policies, and relevant regulations.
• Collaborate with Legal, Compliance, and Privacy teams to ensure content meets standards and legal requirements.
• Maintain knowledge of laws, regulations, and policies governing social media activities.
• Support the execution of social media strategies for brands and functional areas.

Requirements

• Bachelor's Degree
• 2 or more years of Digital or Social Media Marketing experience
• Qualified to work in the United States on a full-time basis
• Strong understanding of social media platforms and market trends
• Ability to navigate a highly matrixed organization and collaborate across teams
• Experience developing and executing social media content, especially in pharmaceutical or regulated environments
• Comfortable resolving ambiguity and working in a dynamic environment
• Strong verbal and written communication skills with high attention to detail
• Proven ability to work with cross-functional teams to deliver results
• Ability to translate consumer insights and brand strategies into effective campaigns

Nice to Have

• Experience in developing and executing pharmaceutical industry content
• Experience managing Medical, Legal & Regulatory review processes
• Collaborative and inclusive mindset with agility and respect for people
• Proven track record of success in fast-paced, changing environments
• Strong problem-solving skills

Qualifications

• Bachelor's Degree in a relevant field
• Minimum of 2 years experience in digital or social media marketing

Benefits & Perks

• Competitive salary range of $57,750 - $129,800
• Health, dental, vision, and prescription drug insurance
• 401(k) plan and pension
• Vacation and leave benefits
• Flexible benefits such as healthcare and dependent care flexible spending accounts
• Life insurance and death benefits
• Employee assistance program and wellness benefits
• Participation in employee resource groups and support networks