Social Media Content Creation Specialist (Hybrid)

About the Role

Key Responsibilities

• Ideate, film, and edit 3-5 short-form videos per week featuring products and pet talent.
• Own the content calendar, including retailer-exclusive drops timed to in-store resets.
• Track trends, hashtags, and audio memes; pitch reactive content within 24-hour windows.
• Partner with influencers, manage product seeding, and amplify high-performing user-generated content.
• Report reach, engagement, and traffic lifts; A/B test hooks, captions, and calls-to-action.
• Develop, curate, and publish engaging content (text, images, videos, etc.) across social media platforms like Facebook, Instagram, X, TikTok, and YouTube Shorts.
• Respond to comments, messages, and inquiries to foster community and build relationships with followers.
• Run social media ad campaigns, manage budgets, and optimize for maximum reach and engagement.
• Keep abreast of social media trends, platform updates, and best practices to ensure content relevance and effectiveness.

Requirements

• 3+ years creating social-first video content; proficient in CapCut, Premiere Rush, or similar tools.
• Minimum of Bachelor's Degree in marketing, public relations, journalism, or similar field.
• Portfolio or reel required with application.
• Comfortable appearing on camera and handling pets of all sizes.
• Strong understanding of FTC disclosure rules and brand safety.
• Proficiency in writing, editing, and producing engaging text, photos, and videos for social media.
• Experience with tools like Adobe Photoshop, Illustrator, and Lightroom.
• Ability to manage multiple social media campaigns and tasks efficiently.
• Excellent communication skills, both written and verbal.
• Ability to learn quickly, adapt to new platforms, trends, and algorithms.
• Ability to work effectively in a fast-paced, changing environment and collaborate with teams.

Nice to Have

• Experience with influencer partnership campaigns.
• Knowledge of YouTube and TikTok platform specifics.
• Understanding target audience demographics, interests, and behaviors.

Qualifications

• Bachelor's Degree in marketing, public relations, journalism, or similar.
• 3+ years of experience creating social-first video content.

Benefits & Perks

• Medical, Dental, Vision, and Accident insurance.
• Health Savings Account (HSA).
• 401(k) with 100% employer match (fully vested after 1 year).
• Flexible Paid Time Off (vacation and sick leave).
• Paid Family Leave.
• Basic Term Life and AD&D insurance (employer paid).
• Voluntary Term Life and AD&D insurance.
• Pet Insurance.
• Tuition Reimbursement.
• Annual Bonus Potential.