Social Media Senior Manager

About the Role

Key Responsibilities

• Develop and execute a holistic social media strategy tailored to the pet category that aligns with overall brand and business objectives.
• Identify and capitalize on emerging social trends, platforms, and technologies to keep the brand at the forefront of digital engagement.
• Set KPIs, track performance, and optimize campaigns to ensure measurable impact on engagement, brand affinity, and sales.
• Support the creation of high-quality, platform-specific content (static, video, UGC, live, stories, etc.) that resonates with pet owners and enthusiasts.
• Manage social communities and UGC amplification to build credibility and authenticity within the pet community.
• Collaborate with influencer/creator manager and cultivate strong relationships with the online pet-loving community through thoughtful interactions and timely responses.
• Manage crisis communication and reputation management on social platforms as needed.
• Work cross-functionally with Brand, Product, E-commerce, and Customer Service teams to support key launches, promotions, and storytelling moments.
• Partner with performance marketing teams to integrate organic and paid social efforts, maximizing reach and ROI.
• Leverage analytics tools to deliver insights on campaign performance, audience growth, and content effectiveness.
• Translate data into actionable recommendations for leadership and cross-functional partners.
• Conduct competitive and industry benchmarking to ensure the brand stays ahead in the pet space.

Requirements

• 5+ years of progressive social media management experience.
• Proven track record of managing social media for consumer brands.
• Deep understanding of major social platforms (Instagram, TikTok, YouTube, Facebook, X, Pinterest) and emerging channels.
• Strong creative instincts with experience briefing and collaborating with content creators and production teams.
• Excellent writing, editing, and storytelling skills tailored to digital and social audiences.
• Demonstrated ability to analyze metrics, extract insights, and pivot strategy accordingly.
• Experience managing influencer partnerships and social campaigns with measurable impact.
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong relationship building skills, including the ability to work with all functions and teams.
• Genuine ambition to succeed and resilient personality with a strong work ethic.
• Highly organized and able to prioritize workload effectively.
• Logical and proactive in their approach to work.
• Self-starter who thrives in team environment and autonomous working.
• Able to effectively influence, negotiate with internal and external stakeholders.
• Creative and unorthodox thinker, able to push projects forward in an unstructured environment.
• Ability to adapt strategies, plans and thrive in an ambiguous environment.
• Acts with confidence and poise.
• Self-motivated with a growth mindset.
• Results driven.

Nice to Have

• Experience working in the pet or wellness industry.
• Knowledge of social media advertising and paid campaigns.
• Experience working with influencer marketing platforms.

Qualifications

• Educational background is not explicitly specified, but extensive experience in social media management is required.

Benefits & Perks

• Flexible work environment with local employees required to come into the office 3 days/week.
• Travel up to 25% for non-local employees.