Social Media Manager

About the Role

Key Responsibilities

• Develop, oversee and implement social media content programs for ABB Motion's business area, including elevating executive profiles and ensuring alignment with ABB positioning and social media guidelines.
• Produce, manage, optimize and curate content (including reels, stories, shorts, live streams etc.) on social media channels such as LinkedIn, X, and YouTube.
• Collaborate with, train and coach content creators, influencers and advocates to design, execute and manage social media campaigns to drive engagement and growth.
• Develop a framework for the business area and establish best practices on impactful social media content creation and distribution, providing expert guidance and support to colleagues in Divisions.
• Keep up to date with the latest trends and integrate them into content programs proactively, driving innovation in social media as part of a multi-channel approach.
• Continuously assess the potential of additional platforms and establish and manage new channels as necessary to enhance social media presence and influence.
• Be fully accountable for contract management for applicable social media technology and tools.
• Oversee regional social media platforms and ensure alignment with ABB Group and business area social media strategy.
• Govern, align and enable divisions to actively utilize platforms for maximum impact.
• Work with line manager on social media budget, and be accountable for delivery in time and in budget.
• Regularly analyze social media performance metrics and adjust tactics to improve results.
• Provide analytics and insights to track social media's impact on business outcomes.
• Implement SEO tactics across social media channels to enhance content visibility and search rankings.
• Manage and schedule organic and paid campaigns, and updates on relevant webpages of the Motion Business Area.
• Utilize tools to schedule and manage posts across multiple platforms.
• Deploy both paid and organic social media tactics to maximize reach, managing relevant supplier relationships and budgets.
• Maintain and manage scheduling calendar for the full Business Area including 6 Divisions.
• Lead strategy on utilizing Advocacy platforms to amplify ABB Motion's presence responsibly.
• Identify and collaborate with influencers and content creators to design, execute, and manage social media campaigns.
• Coordinate quarterly community of practice meetings with social media and digital communications managers at ABB Motion.

Requirements

• A bachelor's degree or higher in communications, marketing, social media, or a related field.
• Proven track record of over 5 years in a large corporation providing social media plans within set budgets.
• Hands-on experience in content creation, tool management, training, and analyzing performance data to optimize strategy.
• Strong writing skills with the ability to craft compelling content tailored to different social media platforms.
• Native English-speaking proficiency with clear and precise communication.
• Familiarity with platforms like LinkedIn, X, and YouTube, and understanding of their tools and technologies.
• Comfortable on camera and experienced in producing video content suitable for social media.
• Knowledge of platform algorithms, current trends, and how to make paid and organic content work together.
• Analytical skills to translate metrics into meaningful insights.
• Experience with GEO and SEO and their integration into social media strategy.
• Organized, accountable, and able to work with a global and diverse team.

Nice to Have

• Experience with GEO & SEO and its integration into social media strategy.
• Ability to produce video content and navigate trends for B2B content.

Qualifications

• Bachelor's degree or higher in relevant fields.

Benefits & Perks

• Expected annual salary between $116,000 and $215,000 for the US market.
• Eligibility for a short-term incentive plan/annual bonus.