Social Media Manager

About the Role

Key Responsibilities

• Develop, oversee and implement social media content programs for ABB Motion's business area, including elevating executive profiles and ensuring alignment with ABB positioning and social media guidelines.
• Produce, manage, optimize and curate content (including reels, stories, shorts, live streams etc.) on social media channels such as LinkedIn, X, and YouTube.
• Collaborate with, train and coach content creators, influencers and advocates to design, execute and manage social media campaigns to drive engagement and growth.
• Develop a framework for impactful social media content creation and distribution, providing guidance and conducting training sessions for team members.
• Keep up to date with latest trends and integrate them into content programs proactively, driving innovation in social media as part of a multi-channel approach.
• Assess potential new platforms, establish and manage new channels to enhance social media presence and influence.
• Manage contract agreements for social media technology and tools, and oversee regional social media platforms ensuring alignment with strategy.
• Work with line manager on social media budget and ensure delivery within budget and timelines.
• Analyze social media performance metrics regularly, adjust tactics to improve results, and provide analytics and insights to track performance against best-in-class standards.
• Implement SEO tactics across social media channels to enhance visibility and search rankings.
• Manage and schedule organic and paid campaigns, utilizing relevant tools to maximize reach and effectiveness.
• Maintain and update webpages relevant to the Motion Business Area.
• Lead strategy on utilizing advocacy platforms to amplify ABB Motion's presence responsibly.
• Identify and collaborate with influencers and content creators to design and execute social media campaigns.
• Coordinate quarterly community of practice meetings with social media and digital communications managers at ABB Motion.

Requirements

• A bachelor's degree or higher in communications, marketing, social media, or a related field.
• Proven track record of over 5 years in a large corporation managing social media plans within set budgets.
• Hands-on experience in content creation, tool management, training, and analyzing performance data to optimize strategy.
• Excellent writing skills with the ability to craft compelling content tailored to different social media platforms, especially LinkedIn, X, and YouTube.
• Native English-speaking proficiency with clear and precise communication.
• Experience with producing video content suitable for social media and navigating trends to translate them into B2B content.
• Strong understanding of platform algorithms, current trends, and how to combine paid and organic content to drive results.
• Analytical skills to interpret metrics and generate meaningful insights.
• Experience with GEO & SEO and integrating these into social media strategies.
• Organizational skills, accountability, and ability to work with a global and diverse team.

Nice to Have

• Experience with social media tools and technologies.
• Familiarity with influencer and advocacy platform strategies.
• Experience in B2B social media campaigns.

Qualifications

• Bachelor's degree or higher in relevant fields.

Benefits & Perks

• Expected annual salary between $116,000 and $215,000, with eligibility for a short-term incentive plan/annual bonus.