Senior Social Media Analyst, IO&E

About the Role

Key Responsibilities

• Initiate and build social media plans in partnership with divisional leadership, marketing activation, and digital marketing
• Research, write, and edit content, working with designers, subject matter experts, and others to develop engaging content that grabs the attention of target audiences
• Learn and follow all regulatory, legal, clinical, and compliance requirements related to promotional materials and social media, as outlined in applicable SOPs
• Proactively conduct social listening on hot topics, providing detailed summaries to key stakeholders as needed
• Partner with outside vendors, corporate social media, and others to expand skills and advance capabilities
• Monitor Boston Scientific community conversations and manage inappropriate or off-label references
• Manage patient and healthcare provider comments on Boston Scientific channels and route complaints and requests through appropriate pathways as required by policy
• Develop and communicate the BU social media vision and strategy to executive management and business stakeholders
• Regularly evaluate and assess Boston Scientific key opinion leaders (KOLs) and competitors' social media presence and provide recommendations to enhance the Boston Scientific social presence
• Lead the development of paid social media content and campaigns to support key events and product launches
• Develop KPIs and provide regular measurement on social media programs for the division
• Act with a results-first mindset - be closely aligned with the business, act with a sense of urgency, and drive measurable results in growing the IO business
• Be flexible and always willing to take on more responsibility

Requirements

• Bachelor's Degree
• 5-7+ years of marketing/commercial experience including minimum 3+ years of experience in social channels
• Experience managing social media channels in a corporate environment (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Knowledge of best practices for content development, paid and organic social campaigns, measurement strategies (KPIs), and managing social media in a regulated environment
• Skilled at content development and coaching senior executives on social media use
• Experience with social media tools and vendors for management and social listening
• Ability to manage multiple projects, programs, and people, and to engage and influence executive-level leadership

Nice to Have

• Significant experience in both traditional integrated marketing communications and digital marketing/social media
• Understanding of how to translate commercial objectives into social campaigns
• Prior experience in product marketing, marketing development, or direct-to-patient communications
• Ability to build trust and collaborate across Product Marketing, Sales, IT, Corporate Communications, Legal, Regulatory, and Finance
• Fearless innovation and drive to bring new ideas and create exceptional customer experiences

Qualifications

• Formal educational background includes a Bachelor's Degree

Benefits & Perks

• Compensation ranges from $82,600 to $156,900, commensurate with experience
• Potential variable compensation including bonuses and long-term incentives
• Support for career advancement and access to latest tools and training
• Hybrid work model requiring at least three days in the Maple Grove, MN office