Asst. Vice President, Digital Strategy and Marketing Technology

About the Role

Key Responsibilities

• Provide strategic leadership for the Digital Strategy and Marketing Technology teams, ensuring alignment with the university's mission, goals, and brand.
• Develop and implement a forward-thinking, innovative digital strategy that enhances the university's global reputation and stakeholder engagement.
• Champion the adoption and effective use of emerging technologies in digital marketing and communications.
• Recruit, mentor, and develop a high-performing team of digital strategists, project managers, web developers, and marketing technologists.
• Foster a collaborative and innovative team culture, encouraging professional growth and excellence.
• Serve as a cosponsor of the Central Web Collaboration Center, overseeing governance of the university's web presence, Drupal framework, and broader digital ecosystem.
• Collaborate with ITS and campus partners to establish and enforce standards, best practices, and accessibility compliance for digital properties.
• Lead initiatives to optimize the university's web infrastructure, ensuring scalability, security, and user-focused design.
• Oversee the selection, implementation, and management of enterprise marketing technologies, including marketing automation platforms, CRM tools, and analytics systems.
• Develop and execute strategies to leverage data and technology to drive personalized and impactful marketing efforts.
• Foster collaboration across university units to ensure consistent and effective use of marketing technologies.
• Act as a primary liaison between Strategic Marketing and Communications and ITS, fostering strong cross-functional partnerships.
• Work closely with academic and administrative units to ensure digital strategies meet diverse needs.
• Evaluate and optimize deliverables to improve return on investment in real-time and long-term.
• Stay abreast of the latest technologies and best practices in digital marketing and web strategy.

Requirements

• Master's degree in computer science or a related field.
• At least 8 years of progressive leadership experience in digital/web strategy, marketing technology, or a related field.
• Demonstrated expertise in digital strategy, web governance, and marketing technology platforms such as Drupal and Salesforce.
• Strong decision-making, resource management, and diplomacy skills.
• Knowledge of accessibility standards, data privacy regulations, and digital best practices.
• Exceptional communication and stakeholder engagement skills.
• Proficiency in Microsoft Office suite.
• Proven leadership and collaboration skills to unify teams across functions.
• Ability to manage multiple projects in a fast-paced environment while maintaining accuracy.
• Superior organizational and time management skills.
• Solutions-oriented attitude with the ability to work independently and within a continuous improvement environment.
• Strong interpersonal and problem-solving skills, with diplomacy and collegiality.
• Attention to detail and ability to utilize data and insights for decision-making.
• Ability to work well under pressure and handle confidential matters with discretion.
• Experience in monitoring, mentoring, and managing staff performance.

Nice to Have

• Experience in a complex, decentralized organization.
• Professional experience in higher education.
• Familiarity with media planning/buying, SEM/SEO strategies, CRM systems, Marketing Automation technology (e.g., Salesforce), and Google Analytics.
• Progressive leadership roles in marketing, brand management, advertising, or related fields.

Qualifications

• Master's degree in computer science or a related field.
• Minimum of 8 years of leadership experience in relevant fields.

Benefits & Perks

• Full medical, dental, and vision coverage.
• Paid holidays and 4 weeks of annual vacation (with rollover options).
• 9 paid holidays and 3 personal days.
• Tuition remission for employees and dependents.
• Generous retirement plan.
• Hybrid work schedule (on-campus and remote).