Automation Engineer

Higginbotham

Lehi, UT

Full Time

Senior

5 days ago

Job Description

About the Role

The Automation Engineer is responsible for owning the systems, campaigns, and analytics that turn demand into revenue. This role manages the sales pipeline end-to-end, runs multi-channel advertising and lead-generation programs, and orchestrates integrated lifecycle campaigns aligned to product and sales cycles. The Automation Engineer will partner closely with Sales, Marketing, Product, BI, and Partnerships to drive lead conversion, revenue generation, and policy renewals aligned with company projections. A core focus of this role is leveraging AI-driven strategy and automation to maximize operational efficiency—advancing the company's commitment to innovation, precision, and best-in-class service within the insurance industry.

Key Responsibilities

Administer and optimize CRM platforms (Salesforce, Zoho, with IMS/Vertafore integrations).
Own pipeline instrumentation including MQL/SQL definitions, routing, SLAs, and lead scoring.
Plan and execute integrated multi-channel campaigns (outbound + inbound) aligned to product lifecycles and sales cycles.
Design and run lead capture and nurturing programs across digital, paid, referral, and partner channels.
Build and manage retention and renewal strategies including reminders, cross-sell/upsell triggers, and proactive outreach.
Coordinate with affiliates and partners for co-marketing, lead exchanges, and revenue tracking.
Deliver trustworthy dashboards for channel ROI, pipeline velocity, CAC/LTV, and renewal health.
Leverage web and automation analytics tools for campaign optimization and attribution accuracy.
Collaborate on business cases and assist in new program rollouts with measurable campaign impact.
Support sales initiatives through the development of automated sequences, engagement cadences, sales collateral, and performance-tracking dashboards.

Requirements

5+ years in CRM, marketing automation, or growth/revenue operations with demonstrable sales pipeline ownership.
Proven success running integrated, multi-channel lead-generation campaigns (outbound and inbound).
Track record of driving measurable sales growth and improving lead conversion rates.
Proficiency with Microsoft Excel, Word, PowerPoint, and Outlook.
Experience with Salesforce and Zoho CRMs.
Experience with HubSpot, Marketo, or equivalent automation platforms.
Familiarity with IMS / Vertafore Agency Management System.
Knowledge of web analytics tools (Google Analytics 4, Tableau, Looker).
Experience with multi-channel campaign tools (Outreach, LinkedIn, Google Ads, Meta Ads).
Ability to lift twenty-five pounds and perform repetitive hand movements such as keyboarding and writing.
Ability to travel as needed.

Nice to Have

Salesforce Administrator Certification.
HubSpot or Marketo Marketing Automation Certification.

Qualifications

Educational background not explicitly specified.

Working at Higginbotham

The role emphasizes innovation, precision, and best-in-class service within the insurance industry, with a focus on leveraging AI-driven strategies and automation to maximize operational efficiency.

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