Automotive Internet Sales and Digital Marketing Manager

About the Role

Key Responsibilities

• Respond to all online phone sales inquiries, including leads from the dealership's website, third-party lead providers, and social media platforms, in a timely and professional manner.
• Develop and implement lead follow up processes to increase conversion rates and appointment show rates.
• Qualify leads by gathering information on customer needs and preferences and schedule appointments for vehicle demonstrations and sales.
• Guide customers through the online sales process, including presenting pricing options, trade-in evaluations, and financing opportunities.
• Prepare and process sales documentation accurately, ensuring compliance with dealership policies and regulatory requirements.
• Maintain detailed records of online sales activities and customer interactions in the dealership's Customer Relationship Management (CRM) system.
• Supervise and provide guidance to the internet sales team, setting clear performance expectations and conducting regular evaluations.
• Train team members on lead management, digital marketing techniques, phone skills, and customer engagement strategies.
• Foster a collaborative and results-driven work environment within the internet sales team.
• Develop and execute multi-channel digital marketing strategies, including paid search, SEO, social media, email marketing, and display advertising.
• Create and manage content strategies for blogs, social media, and other digital platforms.
• Optimize landing pages, creatives, and overall user experience to increase conversions.
• Analyze campaign performance data across various channels and provide actionable insights to improve results.
• Use tools like Google Analytics, social media insights, and CRM systems to track KPIs and monitor trends.
• Generate daily/weekly/monthly reports to evaluate digital campaign effectiveness and identify growth opportunities.
• Use customer segmentation to identify high-value audiences for targeted digital campaigns.
• Apply advanced data analytics to predict trends, behaviors, and buy patterns.
• Conduct A/B tests for landing pages, ads, and email marketing to optimize for better performance.
• Collaborate with the marketing team to develop comprehensive digital strategies and work with designers, copywriters, and developers to ensure the smooth execution of campaigns.

Requirements

• Lead generation experience (3-5 years)
• Data analysis skills
• Customer segmentation
• Supervising experience (1-2 years)
• Sales experience (3-5 years)
• Digital marketing knowledge
• Experience with customer relationship management (CRM)
• Strong phone etiquette and negotiation skills
• Ability to develop and execute marketing campaigns
• Proficiency with tools like Google Analytics and social media insights
• Excellent communication and team leadership skills

Nice to Have

• Experience in automotive sales or dealership environment
• Knowledge of SEO and paid search strategies
• Experience with content creation for digital platforms
• Familiarity with A/B testing and campaign optimization

Qualifications

• Management or sales management experience
• Driver's License

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) and 401(k) matching
• Flexible spending account
• Paid time off
• Employee discount