Automotive Marketing Director

Chevrolet

Baden, PA

Full Time

Director

about 1 month ago

Job Description

About the Role

Join our award-winning automotive dealership as a Marketing Director. We are seeking a dynamic and results-driven leader to develop and execute comprehensive marketing strategies that drive sales and enhance our brand visibility. As a key member of our leadership team, you will oversee various marketing channels and collaborate with sales and service departments to maximize customer satisfaction.

Key Responsibilities

Develop and implement innovative marketing campaigns to attract and convert customers.
Oversee all aspects of digital marketing, including website management, SEO, SEM, social media, and email marketing.
Manage traditional marketing channels such as print advertising, radio, and TV.
Analyze marketing data to measure campaign effectiveness and identify opportunities for improvement.
Collaborate with sales and service departments to ensure alignment and maximize customer satisfaction.

Requirements

Bachelor's degree in marketing, business administration, or related field.
Proven experience in automotive marketing, preferably with a dealership background.
Strong understanding of digital marketing trends and best practices.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.