AVP, Belk Rewards Marketing Manager

About the Role

Key Responsibilities

• Partnering with internal client organization and internal partners to identify and develop integrated solutions to grow retailer sales, credit penetration, incremental sales and net income
• Partnering with the Belk client to develop both acquisition and lifecycle co-brand marketing strategies and communications based on industry trends, competitive insights, VOC/VOA research and prior campaign performance
• Managing all components of direct marketing programs from design to execution, ensuring adherence to compliance and regulatory requirements, achieving desired results, and maintaining timelines and cost estimates
• Tracking and maintaining the marketing programs budget, ensuring client alignment
• Defining, executing, and managing customer and associate research with internal and external partner organizations
• Providing thought leadership to influence SYF and Belk business leaders to implement marketing and product strategies based on customer, financial, and data-driven insights
• Developing business case presentations and action plans to drive marketing strategy, including targeting recommendations, test design, cross-channel optimization, product opportunities, and cost/benefit analysis
• Supporting various areas of focus as identified by internal and client needs
• Performing other duties and/or special projects as assigned

Requirements

• Bachelor's degree or high school diploma with 8 years of experience in a marketing or customer analytics role in the financial services, credit card, or payments industry
• 4+ years of progressive experience in a marketing role at a multi-product/multi-channel financial services or retail organization
• Proficient in MS Office product suite, especially PowerPoint and Excel
• Ability to manage multiple programs simultaneously for on-time and on-budget delivery
• Strong project management skills
• Excellent communication and presentation skills
• Relationship management experience with cross-functional teams and executive leadership
• Self-starter with strong interpersonal, organizational, and motivational skills
• Knowledge of pertinent laws and regulations impacting financial services products (e.g., FCRA, UDAAP, Card Act, e-Signature Act, Reg B)

Nice to Have

• Graduate degree in Marketing
• Experience in defining and implementing out-of-client/retailer spend programs
• Experience with CRM and MRM information management and workflow systems
• Experience working on web analytics and tracking performance from advertisement through transactions
• Proven management and leadership skills
• Creative and inventive mindset with a desire to build analytic solutions

Qualifications

• High school diploma or equivalent, with 8 years of relevant experience if no degree
• Legal authorization to work in the U.S. without sponsorship

Benefits & Perks

• Salary range of $90,000 to $155,000 annually, with eligibility for an annual bonus based on individual and company performance
• Work flexibility including options to work from home or in-office
• Supportive and inclusive company culture
• Participation in diversity networks and community engagement