AVP, Client Marketing

About the Role

Key Responsibilities

• Assess select client needs, business goals, and opportunities.
• Jointly create and execute a growth plan aligned with client overall business strategies.
• Utilize SYF consumer and competitive data analysis to develop differentiated consumer value propositions, including promotional financing, rewards programs, discounts, and segmentation.
• Partner with clients to consult on digital best practices and integrate financing into their website strategies and digital marketing channels.
• Help drive industry digital strategy and collaborate with digital teams to execute communication strategies (SEO, SEM, email, social media).
• Work with clients to develop compelling in-store signage to drive acquisition and credit penetration.
• Drive and communicate key metrics related to client portfolio performance (sales, new accounts, repeat purchase, email enrollment, digital engagement, penetration, return).
• Create, build, and maintain collaborative partnerships with sales, risk, finance, digital, legal, compliance, and operations teams to achieve results.
• Manage and oversee a marketing budget and measure campaign effectiveness.
• Utilize SYF tools to optimize marketing investments for business growth.
• Manage projects through Workfront / Cosmos project management tools.
• Perform other duties and/or special projects as assigned.

Requirements

• Bachelor's degree or high school diploma/GED with a minimum of 5 years of professional work experience.
• At least 5 years of marketing experience, including general retail or luxury retail brand experience.
• Understanding of marketing metrics, including ROI and profit/loss analysis.
• Ability to manage multiple projects simultaneously.
• Excellent verbal, written, and presentation skills.
• Ability to interact effectively with clients and sales teams.
• Analytical skills such as segmentation, targeting, and ROI prioritization.
• Experience with Excel / SAS and reporting systems.
• Financial / P&L knowledge.
• Ability to drive business results and influence across all organizational levels.
• Credit card or financial services marketing experience is preferred.

Nice to Have

• MBA preferred.
• Knowledge of reporting systems.
• Experience with digital marketing channels and tools.

Qualifications

• High school diploma or equivalent, with 5+ years of marketing experience.
• Experience in retail or luxury retail marketing.
• Understanding of marketing metrics and digital channels.

Benefits & Perks

• Salary range of $90,000 to $155,000 USD annually, with eligibility for an annual bonus based on performance.
• Work flexibility options including work from home, office, or hubs.
• Comprehensive benefits and support for career growth.