AVP, Communications & Social Media Specialist

About the Role

Key Responsibilities

• Develop, manage, and execute Provident Bank's social media strategy across platforms including LinkedIn, Facebook, X (formerly Twitter), and Instagram.
• Create and schedule content that aligns with the bank's public relations strategy, marketing campaigns, thought leadership, and brand promise.
• Monitor and analyze social media performance using analytics tools; optimize content based on insights.
• Engage with followers and manage responses in coordination with Customer Experience and Compliance teams.
• Manage social media complaints.
• Support and implement public relations strategies to promote key business initiatives and enhance the bank's reputation.
• Work closely with the bank's PR agency on press releases, media pitches, quarterly surveys, and coverage reports.
• Develop internal communications to support business partners, including marketing campaigns, product and service updates, organizational announcements, and event messaging.
• Lead the development and distribution of the employee newsletter 'Provident Buzz'.
• Collaborate with internal stakeholders to source stories highlighting employee achievements, company updates, and community engagement.
• Write, edit, and format content for the newsletter to foster employee engagement.
• Track engagement metrics and implement improvements based on feedback.

Requirements

• 5+ years' experience working for a financial institution.
• A bachelor's degree in marketing, communications, or public relations.
• Proven ability to produce innovative and impactful communications solutions across social media, public relations, and corporate communications vehicles.
• Experience working with a PR agency on campaigns, media pitches, and thought leadership initiatives.
• Exceptional writing, editing, and storytelling skills across multiple formats and channels.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, native platform insights).
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• A collaborative mindset with strong interpersonal and organizational skills.

Nice to Have

• Experience with social media analytics tools beyond the basics.
• Knowledge of regulatory guidelines related to corporate communications in financial services.

Qualifications

• Educational background with a bachelor's degree in marketing, communications, or public relations.

Benefits & Perks

• Salary range of $58,900 - $84,200, incentive eligibility based on performance.
• Paid time-off (PTO) and holidays.
• Health and Wellness benefits including Medical, Dental, and Vision Plans.
• Flexible and Health Savings Accounts.
• 401(k) Retirement Plan.
• Disability Insurance, Employee Assistance Program, and Basic Life Insurance.
• Company-sponsored Tuition Disbursement and Loan Repayment programs.
• Voluntary benefits including Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity, and Legal plans.