AVS Marketing Manager - Marketing Operations & AVS Studio Management

About the Role

Key Responsibilities

• Lead and drive the functional excellence of marketing across planning, processes, infrastructure, research and analysis, performance management, and budgeting to enable more effective global marketing execution.
• Ensure optimal utilization of the Wisconsin-based Advanced Visualization Solutions (AVS) Studio, supporting the production of both internal and external product content and broadcasts.
• Manage AVS Studio operations, including content production for internal teams and external vendors, event scheduling, equipment management, and technology support services.
• Extract unedited content for vendor use and promote internal awareness and utilization of the studio, aiming to increase studio usage year over year with quarterly statistical analysis.
• Oversee vendor management for studio production and technical support partners.
• Support the relocation of the AVS Studio from Research Park to Waukesha in 2026, serving as the primary liaison with site services.
• Support central marketing budget management through planning, spend tracking, and reconciliation, including purchase order oversight and expenditure monitoring.
• Provide operational support for AVS subsegment training content management using Emerge U, including content uploads and learner assignments.
• Align internal marketing procedures with other GE HealthCare segments and regions, especially regarding the New Product Introduction Commercial Activation (NCA) process.
• Assess product team compliance with NCA marketing milestones, update training materials, and support process change implementation.
• Maintain awareness of marketing best practices, competitive landscape, and market dynamics to support global AVS market analytics and service marketing initiatives.
• Apply sound judgment and propose alternative solutions for complex project challenges, prioritizing information to support decision-making.
• Engage effectively with stakeholders, serve as a resource for colleagues, lead small projects, communicate clearly, and set performance expectations.

Requirements

• Bachelor's degree in marketing or a closely related field.
• Minimum 5 years of experience in Marketing & Market Operations.
• Strong oral and written communication skills.
• Demonstrated ability to analyze and resolve problems.
• Ability to document, plan, market, and execute programs.
• Established project management skills.
• Experience in a medical or regulated industry for at least two years.
• Experience with Excel and analytical packages.
• Demonstrated PowerPoint presentation skills.

Nice to Have

• 3 or more years in regulated or medical field.
• Experience with video production of content targeted to clinicians.
• Vendor management experience.
• Experience working with global teams.

Qualifications

• Experience in medical or regulated industry minimum of two years.
• Experience in Excel & analytical packages.
• Demonstrated PowerPoint presentation skills.

Benefits & Perks

• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.