Marketing Operations Manager

About the Role

Key Responsibilities

• Partner with business lines and project teams to identify and understand customer-impacting changes, service updates, and enhancements.
• Lead the development and execution of integrated customer communication strategies that ensure timely, accurate, and brand-aligned messaging across channels.
• Implement and manage a marketing automation platform, including system configuration, user training, campaign execution support, and ongoing optimization to enhance efficiency and effectiveness of marketing efforts.
• Own the end-to-end trafficking of integrated marketing campaigns across digital, print, and offline channels.
• Develop and manage detailed campaign timelines and task assignments to ensure on-time delivery.
• Coordinate with marketing team, compliance, business line and external agencies to traffic final assets efficiently.
• Route campaigns for internal and external approvals, including business, compliance, and marketing sign-off.
• Document all feedback and approvals in a structured and auditable format.
• Serve as the primary marketing liaison to the business intelligence data analytics team, including coordination of the data warehouse.
• Collaborate cross-functionally with data, technology, and marketing stakeholders to ensure data supports campaign execution, lead tracking, and performance reporting needs.
• Advocate for marketing data requirements and enable data accessibility and usability for marketing team members through coordinated planning and process alignment.
• Monitor readiness for campaign launch, ensuring all elements are in place (e.g., URLs, creative files, tracking codes, tags).
• Coordinate with analytics and media teams to confirm proper tracking and tagging.
• Conduct post-launch checks and reconcile campaign assets with final approved versions.
• Maintain organized records of all campaign assets and approvals.
• Assist with internal and regulatory audits related to marketing campaigns.
• Develop and refine processes for efficient documentation and compliance readiness.
• Ensure accuracy of all current department procedures.

Requirements

• Bachelor's Degree in English, Marketing, Communications, Business, or related field is required.
• 5+ years of experience in marketing operations, campaign/project management, or similar roles is required.
• Proven experience trafficking marketing campaigns across multiple channels.
• Strong understanding of marketing workflows and compliance requirements.
• Exceptional organizational skills and attention to detail.
• Ability to work cross-functionally with creative, legal, media, and business teams.
• Strong written and verbal communication skills.
• Experience in highly regulated industries.
• Familiarity with marketing automation platforms.
• Comfort with fast-paced, high-volume environments.

Nice to Have

• Banking experience preferred.