Global Head of Media Operations

Diageo

New York, NY

Full Time

Executive

2 days ago

Job Description

About the Role

The Global Head of Media Operations is a strategic leadership role within Diageo, responsible for building and delivering a world-class Media Operations function across the organization globally. The role involves partnering across various business units to enhance media capabilities, drive efficiency, uphold standards, and support Diageo's consumer digital transformation and marketing strategies, with a focus on data-driven media, retail media, social media, and earned media.

Key Responsibilities

Leadership & guardianship over excellence, innovation and governance within Media Operations globally ensuring clarity of what is invested, upholding brand safety and media data standards, and building and implementing products that drive efficiency in investment.
Lead the evolution of Media Operations to encompass all areas of Next Gen Reach including Media, Retail Media, Influencers, and Social media, enabling the future media model while maintaining standards.
Ownership of Diageo's Trusted Marketplace, Brand Safety & Suitability framework and partnerships with adtech & agency partners to uphold reputation in media across markets.
Drive multi-million-dollar re-investable efficiencies through the development and implementation of media products that enhance efficiency and cost-savings.
Oversee Media Reporting to ensure data cleanliness and consistency from agency and media partners to support marketing effectiveness, investment, and performance analysis.
Develop media budget setting and maximization tools to ensure effective media investment approaches across markets and brands.
Lead day-to-day operations of Diageo's Media Operations agency relationships and manage a team of media operations and technology specialists.
Drive innovation in AdTech to harness data and technology within digital media, maintaining a leading edge.
Build effective partnerships with key market and global brand stakeholders to support Diageo's consumer digital transformation.

Requirements

10+ years of experience in digital media, media operations, data, and technology, with at least 5 years in a global or regional leadership role.
Deep knowledge of Media/Advertising Technology and Brand Safety.
Proven success in building cross-market programs and tools that uphold standards and drive innovation in media.
Strong understanding of alcohol-specific advertising compliance and responsible marketing frameworks globally.
Demonstrated ability to lead high-performing teams and influence at C-suite level.
Bachelor's degree or equivalent experience in Marketing, Business, or related field.
Results-oriented attitude with a passion for operational excellence within budget.
Ability to navigate cultural nuances and align global strategies with local market needs.
Influential with the ability to motivate change through others.

Nice to Have

Experience in or strong affinity with the beverage alcohol category.

Qualifications

Bachelor's degree or equivalent experience in Marketing, Business, or related field.

Benefits & Perks

Highly competitive rewards and benefits package including modern work-life balance policies and wellbeing activities.
Annual merit increases.
Annual bonus.
Share options.

Working at Diageo

The company fosters an inclusive culture that celebrates diversity in gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, and attitudes. It emphasizes a supportive environment where everyone feels valued and can belong, encouraging flexibility and work-life balance. The organization aims to build the most trusted and respected consumer products company in the world, with a focus on transforming its business and brands to create meaningful consumer celebrations globally.

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