AWM, Marcus by Goldman Sachs, Integrated Marketing

Goldman Sachs

Chicago, IL

Full Time

Executive

10 days ago

Job Description

About the Role

The VP of Integrated Marketing at Marcus by Goldman Sachs is responsible for driving brand awareness, strategic planning, and execution of integrated marketing efforts to support growth across high yield savings and CD products. The role involves overseeing brand strategy, developing go-to-market plans, and collaborating with various teams to ensure alignment with business objectives. This position is part of a fast-growing, data-driven, and collaborative team within Goldman Sachs' direct-to-consumer business, Marcus, which combines entrepreneurial spirit with extensive experience to serve millions of customers with innovative financial products.

Key Responsibilities

Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams
Develop new brand vision and architecture for the business and map to all customer touchpoints such as advertising, web, and communications
Oversee creative development and advertising process
Develop integrated go-to-market plans across owned, paid, and earned channels with clear priorities, KPIs, ROIs, and resource allocation
Oversee campaign execution and launch, working with paid media teams and agency partners
Develop measurement infrastructure including holistic brand health metrics to assess impact
Build out a brand and integrated marketing infrastructure, including operating model with the acquisition team
Identify key talents to hire, lead, mentor, and develop a high-performing marketing team
Manage relationships with creative agencies and oversee their strategy
Collaborate with PR team on press releases, media outreach, and content strategy
Keep pace on the competitive landscape and spend

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
Minimum of 10 years of experience in marketing, with at least 5 years in an integrated or brand marketing leadership role
Minimum of 3 years experience within financial services or consumer banking
Proven track record of developing and executing successful cross-channel campaigns with measurable results
Excellent analytical and problem-solving skills
Strong communication and interpersonal skills
Ability to work effectively in a fast-paced, dynamic environment
Experience managing and developing a team of marketing professionals
Strong financial acumen and experience managing marketing budgets
Ability to work in a regulatory environment with legal and compliance partners

Nice to Have

Experience with developing brand architecture and customer touchpoint mapping
Experience working with research and data-driven marketing strategies
Experience managing relationships with external agencies

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field
MBA (preferred)

Benefits & Perks

Not explicitly specified in the description

Working at Goldman Sachs

Goldman Sachs emphasizes a collaborative, innovative, and performance-driven environment. The company values strategic thinking, impact, and the ability to work effectively in a fast-paced setting, fostering a high-performance team culture focused on growth and excellence.

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