B2B Lifecycle Marketing Manager

Udemy

Austin, TX

Full Time

Senior

2 months ago

Job Description

About the Role

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays. The role involves leading lifecycle marketing strategies to drive learner adoption and engagement for Udemy Business, focusing on developing personalized journeys across multiple channels to enhance content discovery, habit formation, and learner success.

Key Responsibilities

Lead full-funnel adoption and engagement strategy for Udemy Business learners, from onboarding and activation to sustained usage and retention.
Build multi-channel lifecycle journeys leveraging email, in-product messaging, and experimentation frameworks to drive meaningful engagement with our content and platform.
Design personalization strategies grounded in user behavior, AI-powered insights, and segmentation to increase relevance and learner success.
Partner cross-functionally with Product Marketing, Data Science, Customer Success, Engineering, and CRM teams to align priorities and execute effectively.
Continuously optimize using A/B testing and analytics to learn what drives action, and scale what works.
Craft compelling narratives and performance updates through clear, data-driven presentations that influence stakeholders and drive alignment across teams.
Champion the voice of the learner, using qualitative and quantitative insights to improve experiences and advocate for customer needs.

Requirements

5+ years of experience leading cross-channel lifecycle, retention or CRM marketing programs, ideally in B2B SaaS, EdTech, or multi-product ecosystems.
Strong foundation in growth marketing principles including behavioral segmentation, personalization, experimentation, and funnel conversion.
Experience using CRM automation tools (Braze or similar), in-app tools (Pendo) and analytics & data visualization tools (Tableau) - preferred but not required.
Analytical mindset with fluency in marketing performance metrics and testing methodologies.
Strong communication and collaboration skills to influence and execute across teams.

Nice to Have

Experience using CRM automation tools (Braze or similar), in-app tools (Pendo) and analytics & data visualization tools (Tableau) - preferred but not required.

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