B2B Marketing - Enterprise Lead Generation

About the Role

Key Responsibilities

• Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
• Drive lead generation and account retention efforts through various marketing channels, including digital marketing, content marketing, email marketing, events, and account-based marketing (ABM) strategies.
• Develop and implement campaigns that generate quality leads and contribute to revenue growth.
• Leverage channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions.
• Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
• Define and strengthen the company's B2B brand identity.

Requirements

• Bachelor's degree in marketing, business, or a related field; a master's degree is preferred.
• 5+ years in business marketing.
• Proven experience in B2B marketing.
• Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
• Excellent analytical thinking and problem-solving abilities.
• Exceptional communication and presentation skills.
• In-depth knowledge of marketing trends, best practices, and emerging technologies.
• Proficiency in marketing analytics and data-driven decision-making.
• Strong project management and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Collaborative mindset and the ability to work effectively with cross-functional teams.
• Position requires travel to other offices and events as needed, generally not more than 25% travel.

Nice to Have

• Experience working in a fast-paced, dynamic environment.
• Knowledge of Web3 or blockchain technology is a plus.

Qualifications

• Bachelor's degree in marketing, business, or a related field; a master's degree is preferred.
• 5+ years in business marketing.

Benefits & Perks

• Innovation and Impact: Be a part of a company driving innovation and making meaningful impact.
• Competitive Compensation: Salary, stock options, performance-based bonuses, and comprehensive benefits.
• Strong Company Culture: Supportive and positive work environment built on shared values of integrity, teamwork, accountability, and excellence.
• Global All-Hands Calls: Regular sessions to share updates, strategize, and foster connections.
• Development: Opportunities for training and mentorship programs.
• Flexibility: Work from home, from other locations or slightly different hours.
• Inclusive and Diverse Environment: Foster an environment where different perspectives are valued.
• Annual bonus program based on individual, team, and company performance.
• Home office stipend to support the setup of a productive home office.
• Generous PTO, healthcare coverage, and employee assistance programs.
• Interesting and fun events and celebrations.
• Foodie culture and well-stocked office kitchen.