Demand Generation Manager | Remote, USA

About the Role

Key Responsibilities

• Works with internal Optiv Solution and Marketing teams to set strategy and priorities that support the goals of the business
• Develop and execute solution promotion plans utilizing a variety of tactics: email, events, online advertising, digital, content syndication, video, etc.
• Partner with other members of the marketing organization to ensure successful execution of plans: content, creative, field marketing, corporate events, solution management, communications, and marketing operations
• Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, social and event messaging
• Embrace a data driven approach to track, measure, and analyze all activity performance
• Ability to cultivate multi-touch impactful marketing journeys that resonate with buyers and influencers
• Build and execute client acquisition and cross-sell/upsell marketing campaigns targeting enterprise organizations, buyers, and influencers
• Design campaign workflows with different/multiple tactics
• Create, write and distribute campaign briefs
• Scale campaigns to support regional sales and marketing activity
• Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success
• Develop campaign and funding scenarios leveraging partner marketing development funds (MDF); engage directly with technology partners to pitch, build, and deliver joint campaign activity
• Consistently test and enhance lead nurturing activities through measurement and optimization
• Complete other duties as assigned to meet company goals

Requirements

• BS/BA in Marketing, Communications, Business
• Minimum 5+ years driving B2B high tech marketing/demand generation
• Understanding of cybersecurity sector and industry problems and solutions, a plus
• Advanced knowledge of best practices in marketing automation, demand generation, and rules-based lead nurturing/lead scoring
• Strong experience with marketing automation programs required, Marketo a plus
• Demonstrated proficiency with digital and offline marketing channels including website, email, social, paid media, direct mail, telemarketing
• Experience writing and creating supporting campaign assets
• Excellent written and verbal communication skills with ability to translate technical concepts into easily digestible mediums
• Excellent project management skills
• Can work independently with minimal supervision
• Some travel required

Nice to Have

• Understanding of cybersecurity sector and industry problems and solutions

Benefits & Perks

• A company committed to championing Diversity, Equality, and Inclusion through our Employee Resource Groups
• Work/life balance
• Professional training resources
• Creative problem-solving and the ability to tackle unique, complex projects
• Volunteer Opportunities
• The ability and technology necessary to productively work remotely/from home (where applicable)