Demand Generation Manager | Remote, USA

Optiv Security

Charlotte, NC

Full Time

Senior

4 days ago

Job Description

About the Role

Optiv is hiring a Demand Generation Manager to join our Channel Marketing Team. Candidates considered for Optiv's Demand Generation Manager will have a solid B2B technology-based marketing background in driving pipeline, are well versed in the utilization and benefit of various marketing channels, are able to cultivate a deep engagement journey with prospective buyers, are data driven, and can forge tight relationships across sales, marketing, services and technology partners. The ideal candidate will be a strategic and critical thinker that is energized and capable of developing and executing campaigns from conception to implementation, while communicating effectively with multiple departments and teams, coordinating amongst all and reporting on campaign performance.

Key Responsibilities

Works with internal Optiv Solution and Marketing teams to set strategy and priorities that support the goals of the business
Develop and execute solution promotion plans utilizing a variety of tactics: email, events, online advertising, digital, content syndication, video, etc.
Partner with other members of the marketing organization to ensure successful execution of plans: content, creative, field marketing, corporate events, solution management, communications, and marketing operations
Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, social and event messaging
Embrace a data driven approach to track, measure, and analyze all activity performance
Ability to cultivate multi-touch impactful marketing journeys that resonate with buyers and influencers
Build and execute client acquisition and cross-sell/upsell marketing campaigns targeting enterprise organizations, buyers, and influencers
Design campaign workflows with different/multiple tactics
Create, write and distribute campaign briefs
Scale campaigns to support regional sales and marketing activity
Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success
Develop campaign and funding scenarios leveraging partner marketing development funds (MDF); engage directly with technology partners to pitch, build, and deliver joint campaign activity
Consistently test and enhance lead nurturing activities through measurement and optimization
Complete other duties as assigned to meet company goals

Requirements

BS/BA in Marketing, Communications, Business
Minimum 5+ years driving B2B high tech marketing/demand generation
Understanding of cybersecurity sector and industry problems and solutions, a plus
Advanced knowledge of best practices in marketing automation, demand generation, and rules-based lead nurturing/lead scoring
Strong experience with marketing automation programs required, Marketo a plus
Demonstrated proficiency with digital and offline marketing channels including website, email, social, paid media, direct mail, telemarketing
Experience writing and creating supporting campaign assets
Excellent written and verbal communication skills with ability to translate technical concepts into easily digestible mediums
Excellent project management skills
Can work independently with minimal supervision
Some travel required

Nice to Have

Understanding of cybersecurity sector and industry problems and solutions

Benefits & Perks

A company committed to championing Diversity, Equality, and Inclusion through our Employee Resource Groups
Work/life balance
Professional training resources
Creative problem-solving and the ability to tackle unique, complex projects
Volunteer Opportunities
The ability and technology necessary to productively work remotely/from home

Working at Optiv Security

Optiv is committed to championing Diversity, Equality, and Inclusion through our Employee Resource Groups. The company emphasizes work/life balance, professional development, creative problem-solving, volunteer engagement, and supporting remote work where applicable.

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