Lead Demand Generation Manager

Led Faststart

Lafayette, LA

Full Time

Senior

4 days ago

Job Description

About the Role

SchoolMint is on a mission to help K-12 schools grow and thrive by transforming the student enrollment journey. Our comprehensive platform empowers school districts, charter networks, and individual schools to improve family engagement, streamline enrollment and registration, and support student retention. With solutions trusted by thousands of schools across the U.S., SchoolMint is changing how families interact with education. We are seeking a strategic, data-driven Lead Demand Generation Manager to own and scale our demand generation engine, integrating inbound and outbound strategies to drive growth and revenue in the K-12 market.

Key Responsibilities

Own and evolve the end-to-end demand generation strategy aligned with revenue goals.
Develop segmented campaigns targeting district decision-makers, superintendents, enrollment directors, and communications leaders.
Design outreach strategies tailored to both public school districts and charter management organizations.
Plan and launch multi-channel campaigns including email, paid social, SEM, webinars, events, and content syndication.
Support Account-Based Marketing (ABM) programs for high-priority districts and charter networks.
Build and maintain relationships with K-12 Charter School Associations and District Administrators' Associations (e.g., AASA, NAESP, National Alliance for Public Charter Schools).
Identify partnership opportunities, co-marketing programs, and event sponsorships to increase visibility and credibility.
Represent SchoolMint at association events, webinars, and networking opportunities to build awareness and generate demand.
Drive MQLs and SALs through full-funnel initiatives and nurture programs.
Partner with Sales and SDRs to ensure effective campaign follow-up and qualification processes.
Manage campaign tracking, attribution, and reporting using Salesforce, HubSpot, and other MarTech tools.
Continuously evaluate and optimize messaging, channels, CTAs, and campaign performance.
A/B test outbound messaging to specific personas and buyers.
Collaborate with content marketing, product, and design teams to create assets for different stages of the buyer journey.
Align with sales leadership and customer success to identify new business opportunities, cross-sells, and refine targeting strategies.

Requirements

4+ years in demand generation, B2B marketing, or growth marketing—preferably in EdTech or K-12 markets.
Bachelor's degree in Marketing, Communications, or related field; advanced degree a plus.
Experience targeting school charter and district leaders understanding seasonality and education sales cycles.
Proven success generating qualified pipeline through digital and outbound campaigns.
Proficiency in HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, and marketing analytics tools.
Strong project management and cross-functional collaboration skills.
Excellent written and verbal communication skills.

Nice to Have

Experience in EdTech or K-12 markets.
Advanced degree in related field.

Qualifications

4+ years in demand generation, B2B marketing, or growth marketing—preferably in EdTech or K-12 markets.
Bachelor's degree in Marketing, Communications, or related field.

Benefits & Perks

Comprehensive Health Benefits: Medical, Dental, Vision, Employee Paid Life Insurance, and Disability Insurance.
Generous PTO: Paid Time Off, Sick Days, Birthday Floating Holiday, Wellness Floating Holidays, Volunteer Day, and Winter Recess.
401(K): Including employer contribution after a 90-day waiting period.
Professional Development: Educational Assistance Program, industry conference access, and internal training resources.
Inclusive Culture: Work in a no-jerks-allowed environment where teamwork and creativity are central to our success.