Lead Demand Generation Manager

About the Role

Key Responsibilities

• Own and evolve the end-to-end demand generation strategy aligned with revenue goals.
• Develop segmented campaigns targeting district decision-makers, superintendents, enrollment directors, and communications leaders.
• Design outreach strategies tailored to both public school districts and charter management organizations.
• Plan and launch multi-channel campaigns including email, paid social, SEM, webinars, events, and content syndication.
• Support Account-Based Marketing (ABM) programs for high-priority districts and charter networks.
• Build and maintain strong relationships with K-12 Charter School Associations and District Administrators' Associations (e.g., AASA, NAESP, National Alliance for Public Charter Schools).
• Identify partnership opportunities, co-marketing programs, and event sponsorships to increase visibility and demand.
• Represent SchoolMint at association events, webinars, and networking opportunities.
• Drive MQLs and SALs through full-funnel initiatives and nurture programs.
• Partner with Sales and SDRs to ensure effective campaign follow-up and qualification processes.
• Manage campaign tracking, attribution, and reporting using Salesforce, HubSpot, and other MarTech tools.
• Continuously evaluate and optimize messaging, channels, CTAs, and campaign performance.
• A/B test outbound messaging to specific personas and buyers.
• Collaborate with content marketing, product, and design teams to create assets for different buyer journey stages.
• Align with sales leadership and customer success to identify new business opportunities, cross-sells, and refine targeting strategies.

Requirements

• 4+ years in demand generation, B2B marketing, or growth marketing—preferably in EdTech or K-12 markets.
• Bachelor's degree in Marketing, Communications, or related field; advanced degree a plus.
• Experience targeting school charter and district leaders understanding seasonality and education sales cycles.
• Proven success in generating qualified pipeline through digital and outbound campaigns.
• Proficiency in HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, and marketing analytics tools.
• Strong project management and cross-functional collaboration skills.
• Excellent written and verbal communication skills.

Nice to Have

• Experience in education sales or working with school districts and charter organizations.
• Knowledge of marketing analytics tools and A/B testing methodologies.
• Advanced degree in related fields.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.

Benefits & Perks

• Comprehensive Health Benefits: Medical, Dental, Vision, Employee Paid Life Insurance, and Disability Insurance.
• Generous PTO: Paid Time Off, Sick Days, Birthday Floating Holiday, Wellness Floating Holidays, Volunteer Day, and Winter Recess.
• 401(K): Including employer contribution after a 90-day waiting period.
• Professional Development: Educational Assistance Program, industry conference access, and internal training resources.
• Inclusive Culture: Work in a no-jerks-allowed environment where teamwork and creativity are central to our success.