B2B Marketing Manager, US

About the Role

Key Responsibilities

• Design and execute multichannel nurture programs that engage prospects and customers across the funnel, accelerating adoption, conversion, retention, and expansion.
• Collaborate with the global Lifecycle Marketing team to adapt and amplify initiatives in the US market.
• Identify, build, and maintain 1:1 relationships with key customers for storytelling and advocacy, including case studies, co-marketing, press, and events.
• Lead campaigns that empower customers to amplify their TrustSignals across marketing and advertising channels.
• Partner with Sales and Customer Success teams to align goals, share insights, and co-develop marketing programs supporting commercial targets.
• Track and analyze performance data to understand campaign effectiveness, iterate quickly, and improve outcomes.

Requirements

• An experienced B2B marketer with a track record of driving measurable outcomes across the customer lifecycle; SaaS experience strongly preferred.
• Skilled at developing and delivering marketing campaigns from strategy to execution and performance reporting.
• Comfortable in a high-performance, cross-functional environment with strong stakeholder engagement skills.
• Confident using marketing automation platforms, CRM tools, and MarTech systems such as HubSpot and Salesforce.
• Insight-driven and customer-obsessed, with the ability to tailor messaging to motivate audiences.
• A natural relationship-builder with experience in customer storytelling and advocacy.
• Hands-on, collaborative, and resourceful, capable of both strategic planning and tactical execution.
• Experience in a B2B marketing agency setting is a strong plus, especially if partnered with commercial teams and delivering results.

Nice to Have

• Experience in a B2B marketing agency setting.
• Partnership experience with commercial teams and delivering campaigns that connect strategy to results.

Qualifications

• 1 year of experience in a senior-level SaaS B2B marketing role.

Benefits & Perks

• A competitive base salary ranging from $108,750 - $117,500 gross per year, excluding bonuses and equity.
• Flexible working options.
• 20 vacation days, 2 personal days, and 10 paid holidays per year.
• Two paid volunteering days annually.
• Learning and development opportunities through Trustpilot Academy and Blinkist.
• Full health insurance.
• 401(k) matching up to 4% of salary.
• Discounted club membership at Life Time Fitness.
• Employee Assistance Plan and access to Headspace.
• Paid parental leave after 6 months of employment, with full benefits after 12 months.
• Company-wide celebrations, ERG activities, team socials, and a friendly office environment with amenities.