B2B Marketing Manager, US

About the Role

Key Responsibilities

• Design and execute multichannel nurture programs that engage prospects and customers across the funnel, accelerating adoption, conversion, retention, and expansion.
• Collaborate with our global Lifecycle Marketing team to adapt and amplify global initiatives in the US market.
• Identify, build, and maintain 1:1 relationships with key customers for storytelling and advocacy - including case studies, co-marketing opportunities, press engagements, and event participation.
• Lead campaigns that empower our customers to amplify their TrustSignals - including review content, Trustpilot star ratings, and more - across their own marketing and advertising.
• Partner closely with Sales and Customer Success teams to align goals, share insights, and co-develop marketing programs that support commercial targets.
• Track and analyze performance data to understand what's working, iterate quickly, and improve campaign outcomes.

Requirements

• An experienced B2B marketer with a track record of driving measurable outcomes across the customer lifecycle; SaaS experience strongly preferred.
• Skilled at developing and delivering marketing campaigns - from strategy to execution to performance reporting.
• Comfortable in a high-performance, cross-functional environment with strong stakeholder engagement skills.
• Confident using marketing automation platforms, CRM tools, and other MarTech systems to build and measure campaigns (e.g., HubSpot, Salesforce).
• Insight-driven and customer-obsessed - you care deeply about what motivates your audience and know how to tailor your messaging accordingly.
• A natural relationship-builder, especially when it comes to customer storytelling and advocacy.
• Hands-on, collaborative, and resourceful - you're just as happy rolling up your sleeves as you are planning strategically.
• Experience in a B2B marketing agency setting is a strong plus - especially if you've partnered with commercial teams and delivered campaigns that connect strategy to results.

Nice to Have

• Experience in a B2B marketing agency setting is a strong plus - especially if you've partnered with commercial teams and delivered campaigns that connect strategy to results.

Qualifications

• Experience in a B2B marketing environment, preferably SaaS.
• Proficiency with marketing automation platforms, CRM tools, and MarTech systems such as HubSpot and Salesforce.

Benefits & Perks

• A competitive base salary ranging from $108,750 - $117,500 gross per year. This range doesn't include any variable pay such as bonuses, awards made under Trustpilot's equity program or other benefits.
• A range of flexible working options to dedicate time to what matters to you.
• 20 vacation days + 2 personal days + 10 paid holidays per year.
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community.
• Rich learning and development opportunities supported through the Trustpilot Academy and Blinkist.
• Full health insurance.
• 401k matching your contributions dollar-for-dollar up to 4% of your base salary.
• Discounted club membership at Life Time Fitness.
• 24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app to promote positive mental health.
• Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months.
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials.
• A friendly, open office complete with a foosball table, roof deck with wifi (rooftop meeting anyone?!), and unlimited snacks and drinks.
• Communal lunch, extra treats and events during the month - think ice cream carts, coffee bars and massages, to name a few.