Bank Marketing Director

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the bank's goals.
• Conduct annual 'in market' meetings to strategically plan and map marketing strategies to achieve market specific goals in conjunction with the market and retail leaders.
• Collaborate with internal departments to promote products, services, and community initiatives.
• Maintain and enhance the bank's brand image within the communities we serve; ensure brand consistency across all customer touchpoints.
• Build relationships and remain visible in the communities we serve through sponsorships, events, and partnerships to increase visibility and trust.
• Develop and implement financial literacy programs and workshops tailored to different age groups and income levels, partnering with local organizations, schools, and community centers.
• Oversee digital channels including websites, social media, and online advertising, developing campaigns to attract and retain customers.
• Analyze market trends, customer needs, and competitors to inform marketing strategies.
• Develop initiatives to improve customer engagement, satisfaction, and loyalty.
• Manage the marketing budget, track campaign performance, and optimize ROI.

Requirements

• Bachelor's degree in a Marketing or Business-related field preferred; or the equivalent combination of education and experience.
• Minimum 5 years of progressive experience in a marketing role, preferably in financial services or community banking.
• Exceptional organizational and time management skills; ability to function well in a fast-paced environment.
• Strong problem-solving and business analytic skills; must be a self-starter with the ability to prioritize effectively and meet multiple deadlines.
• Exceptional oral and written communication skills with the ability to carry out instructions, understand procedures, and write reports and correspondence.
• Exceptional interpersonal skills to represent the bank professionally when dealing with clients and potential clients.
• Ability to interact with internal teams and clients with diplomacy and confidentiality.
• Resourceful, innovative, and well-organized.
• Strong leadership and team management skills.
• Ability to analyze data and develop strategic insights.
• Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics.

Nice to Have

• Experience in financial services or community banking marketing.

Qualifications

• Bachelor's degree in a Marketing or Business-related field preferred.

Benefits & Perks

• Medical, Dental & Vision Plans
• Option for Health Savings Account (HSA)
• Life Insurance (Company paid for employee)
• 401K and Employee Stock Ownership Plan (ESOP)
• Company Paid Short & Long Term Disability Insurance
• Flexible Spending Account (FSA) & Dependent Care
• Eligibility for Tuition Assistance and Discounts
• Employee Assistance Program (EAP)