Base Ads Marketing Operations Manager, US

Coinbase

Dover, DE

Full Time

Mid Level

13 days ago

Job Description

About the Role

The Base Ads Marketing Operations Manager at Coinbase in Dover, Delaware, is responsible for managing the operational setup and execution of paid advertising campaigns across multiple global channels. This role is essential in ensuring campaign performance, compliance, and efficiency, supporting Coinbase's goal to bring a million developers and a billion users onchain through the Base platform. The position involves collaboration with cross-functional teams to optimize campaign delivery and adhere to publisher standards and regulatory requirements.

Key Responsibilities

Manage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic).
Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements.
Partner with compliance teams to review and approve ads before they go live.
Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met.
Actively monitor campaigns in publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies.
Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization.
Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency.
Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations.

Requirements

3-5 years in ad operations, campaign trafficking, or paid media execution.
Hands-on experience with Meta, Google Ads, LinkedIn, Twitter/X, and/or DSPs.
Solid understanding of pacing, delivery, targeting, bids, placements, and conversion tracking.
Experience reviewing creative against ad platform and legal/compliance standards.
Process-driven, meticulous attention to detail, and able to execute flawlessly under tight deadlines.
Strong communicator and collaborator with cross-functional teams.

Nice to Have

Experience in fintech, crypto, or other highly regulated industries.
Familiarity with MMPs (AppsFlyer, Adjust) and tag/pixel management.
SQL or scripting skills for deeper campaign analysis.
Knowledge of attribution methodologies and performance measurement.

Working at Coinbase

Coinbase is committed to equal opportunity employment and providing reasonable accommodations to individuals with disabilities. The company emphasizes diversity, inclusion, and compliance with applicable laws, fostering a work environment that values fairness and accessibility.

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