Beverage Account Executive, Northern Florida

About the Role

Key Responsibilities

• Work closely with off-premise (grocery stores, liquor stores, convenience stores) and on-premise (bars, restaurants, venues) accounts to drive product visibility and volume
• Increase market share by securing new placements, improving shelf space, and expanding points of distribution
• Serve as a trusted sales expert to channel partners, helping them understand category trends, sales techniques, and promotional opportunities
• Develop and maintain strong relationships with key decision-makers in accounts to ensure long-term partnerships
• Collaborate with our Distributor Partner, participating in ride-alongs and sales meetings to align on strategy and execution
• Identify and open new accounts while maximizing sales opportunities within existing locations
• Monitor competitive activity and provide insights on opportunities for market growth
• Ensure all off-premise locations have properly stocked shelves, with backroom inventory efficiently rotated and managed
• Maintain, clean, and enhance product displays, keeping them dust-free and visually appealing
• Secure prime shelf space and on-premise placements, negotiating for better visibility and positioning
• Monitor inventory levels and work closely with our Distributor Partner to prevent out-of-stocks and ensure strong sell-through
• Conduct regular store visits to enforce brand standards and enhance execution
• Manage and execute in-store and on-premise sampling programs to introduce new customers to the brand and increase trial conversions
• Educate store staff, bartenders, and consumers on product benefits to enhance brand awareness and loyalty
• Track the effectiveness of sampling efforts and provide feedback to sales and marketing teams

Requirements

• Proven Sales Experience: 2+ years of experience in sales, merchandising, or a related field, preferably in the beverage or CPG industry
• Relationship-Builder: Strong ability to build and maintain relationships with retail managers, bar/restaurant owners, and our Distributor Partner
• Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment
• Self-starter: Self-motivated, organized, and able to work independently in the field
• Strong communicator: Excellent communication, negotiation, and problem-solving skills
• Passion for Innovation: Excited to champion a new category and educate consumers about the product
• Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Ability to lift and move products (for stocking and display setup)
• Must possess valid driver's license
• Must be a minimum of 21 years of age

Qualifications

• Minimum of 2 years of sales, merchandising, or related experience in beverage or CPG industry
• Valid driver's license
• Minimum age of 21 years