Brand & Product Marketing Manager, Sr.

About the Role

Key Responsibilities

• Executes brand and product marketing strategies involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities.
• Assists in preparing business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities.
• Drives revenue, profitability, and business growth as measured by active, new, and restart users, share of wallet, and lifetime value objectives.
• Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
• Performs project management activities that commercialize the product, including market strategy, packaging, and product to brand.
• Partners with cross-functional teams to execute approved plans/projects and aligns teams around these initiatives.
• Collaborates with stakeholders to ensure smooth transition of new product development from scale-up to launch, both internally and externally, on time and to specifications.
• Provides monthly business reports on performance versus forecast and progress on initiatives.
• Mentors and trains other team members.
• Develops and implements brand marketing plans and activities, including launching and managing campaigns across various channels.
• Maintains brand messaging and claims documentation.
• Increases marketing communication effectiveness and minimizes acquisition costs.
• Develops customer-facing content and digital journeys to drive awareness, engagement, and purchases.
• Serves as a subject matter expert on products and services, demonstrating products and troubleshooting issues.
• Manages product roadmap, assists in development of stage gate proposals, and updates.
• Supports the development and launch of new products, ensuring alignment with brand strategy and customer needs.
• Sustains development of existing products, reflecting changes in internal documentation and customer communication.
• Works closely with product development teams to ensure product features align with brand values and messaging.
• Manages and prioritizes incoming product concepts, ideas, applications, and initiatives, identifying new opportunities.
• Prepares forecast models and reports on key performance indicators.
• Oversees planning and execution of brand events such as product launches, trade shows, and educational events.
• Coordinates logistics and manages event details for successful execution.
• Conducts competitive product analysis and market research to understand consumer behavior and preferences.
• Applies consumer insights and market intelligence to develop brand strategies.
• Gathers and analyzes consumer feedback to inform product improvements.
• Tracks competitor activities and market trends to support strategy adjustments.
• Monitors and reports on marketing expenses and ROI, partnering with Finance.
• Determines profitability and viability of new products or enhancements.
• Supports forecasting exercises with insights into market trends and data analysis.
• Prepares reports on brand performance metrics and provides insights and recommendations.
• Performs strategic reviews related to brand strategy and product development.
• Performs other related duties and projects as needed.

Requirements

• Bachelor's degree in Marketing or related field.
• Minimum five (5) years of related experience.
• Experience supporting software product initiatives.
• Previous management level experience, preferred.
• Experience in science/technical, medical device, healthcare, or dental fields, preferred.

Nice to Have

• Previous management level experience.
• Experience supporting software product initiatives.
• Background in science/technical, medical device, healthcare/dental fields.

Benefits & Perks

• Medical, Dental, Vision insurance.
• 401K with company match.
• Company-paid life insurance.
• Additional onsite dental services.
• Vacation, holiday, and sick time.
• Employee gym with fitness classes and meditation room.
• Employee medical/wellness center with massage therapy and acupuncture.
• Two company subsidized cafes and internet cafes.
• Employee lounges with big screen TVs, game tables, and fun company-sponsored events.
• A diverse work environment with over forty nationalities.