Brand Building Leader - Angel Soft®

About the Role

Key Responsibilities

• Continue to drive and develop/implement marketing strategies and commercial activations that meet key business objectives by developing and executing communications, marketing content, and other brand-building initiatives.
• Forge strong cross-functional partnership with sales, shopper marketing, and consumer experience teams to ensure effective retailer-specific executions and alignment with national campaigns.
• Create strong omnichannel strategies, including e-commerce, social media, influencer, social commerce, and in-store executions to pave the way for successful new product launches.
• Apply economic thinking and marginal analysis to optimize investment recommendations, aiming to maximize return on investment.
• Leverage data and analytics for continuous experimentation and improvement of marketing strategies, fostering a culture of innovation and knowledge-seeking.
• Develop annual Integrated Marketing & Communication Plans for Angel Soft®.
• Manage key agency relationships, SOWs, and optimize non-working spend.
• Supervise, coach, and help team of direct reports self-actualize.

Requirements

• Bachelor's Degree or higher.
• Background & understanding of CPG or retail industries.
• Experience leading successful brand campaigns.
• 5 years of experience in marketing or related fields.

Nice to Have

• MBA.
• 7+ years of marketing and overall business experience.
• Experience leading commercial activations.

Qualifications

• Experience leading successful brand campaigns.
• 5 years of experience in marketing or related fields.

Benefits & Perks

• Paid parental leave.
• Health savings account.
• AD&D insurance.
• Health insurance.
• Dental insurance.
• Tuition reimbursement.
• Adoption assistance.
• Parental leave.
• Vision insurance.
• Life insurance.