Director, Regional Brand Activation, Dermatology

About the Role

Key Responsibilities

• Develop and execute regional marketing plans aligned with Pfizer's national dermatology brand strategy while addressing local market dynamics and customer needs.
• Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions.
• Execute localized brand marketing campaigns, peer-to-peer education programs, and patient initiatives to enhance brand visibility.
• Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy.
• Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.
• Support pull-through of national marketing strategies, customizing materials for regional implementation.
• Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts.
• Develop and distribute region-specific marketing tools to support Pfizer's sales objectives and ensure brand messaging consistency.
• Conduct annual assessment of regional congress recommendations based on brand strategy.
• Lead regional execution of Pfizer's national dermatology congress and conference strategy, ensuring strong brand presence and engagement.
• Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences.
• Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals.
• Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space.
• Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution.
• Monitor and analyze marketing campaign effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.

Requirements

• Bachelor's degree required; advanced degree preferred.
• Minimum of 8+ years of experience in pharmaceutical or healthcare marketing, with a strong background in regional execution, product launches, or sales collaboration.
• Proven ability to develop and implement regional marketing strategies tailored to local market conditions.
• Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders.
• Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs.
• Ability to analyze market data, identify insights, and develop actionable marketing strategies.
• Strong communication, leadership, and project management skills.
• Willingness to travel up to 60%, including overnight stays and weekend congress participation.

Nice to Have

• Experience with dermatology products or healthcare marketing in the dermatology space.
• Experience in developing and executing regional marketing campaigns and initiatives.
• Knowledge of payer and formulary processes within healthcare markets.

Qualifications

• Bachelor's degree (required); advanced degree (preferred).
• 8+ years of experience in pharmaceutical or healthcare marketing.

Benefits & Perks

• Annual base salary ranging from $156,600 to $261,000.
• Participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary.
• Eligibility to participate in long-term incentive programs.
• Comprehensive benefits including a 401(k) plan with Pfizer Matching Contributions, additional Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits including medical, prescription drug, dental, and vision coverage.
• Relocation assistance may be available based on business needs and eligibility.