Brand Marketing Intern

About the Role

Key Responsibilities

• Developing global digital marketing strategies and plans that elevate growth in the market to attract new customers, engage existing customers and influence customer action on TI.com.
• Creating clear, customer-oriented messaging based on value propositions.
• Helping to develop, curate and promote content (training, reference designs, application notes, white papers, blogs, etc.)
• Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance.
• Understanding and leveraging the various global marketing channels including search, paid media, paid aggregation, automated campaigns, social media, influencer relations, etc.
• Developing an understanding of TI's corporate and employee communications and leader communications strategies.
• Helping to drive communications activities that support employee engagement and ensure employees understand the priorities and focus of TI.
• Maximizing internal communications channels: company intranet and leader blogs, organization-level intranet pages, digital and site signage, employee emails, videos and high-touch leader communications.

Requirements

• Currently pursuing an undergraduate degree in Communications, Marketing, Public Relations, Journalism or related field.
• Cumulative 3.0/4.0 GPA or higher.

Nice to Have

• Relevant previous internship experience in a related field.
• Demonstrated curiosity with strong analytical and problem solving skills.
• Strong verbal and written communication skills.
• Ability to work in teams and collaborate effectively with people in different functions.
• Strong time management skills that enable on-time project delivery.
• Demonstrated ability to build strong, influential relationships.
• Ability to work effectively in a fast-paced and rapidly changing environment.
• Ability to take the initiative and drive for results.