Brand Campaign Manager

About the Role

Key Responsibilities

• Actively participate in the end-to-end strategy and execution of global brand campaigns, including digital advertising, social media initiatives, content promotion, and experiential activations.
• Actively pursue AI innovations; explore capabilities and drive efficiencies and creativity to foster an AI-first environment.
• Collaborate closely with content marketing, creative services, and external agencies to ensure all campaign assets align with brand guidelines, messaging, and campaign objectives.
• Support the deployment and monitoring of brand campaigns across various digital platforms, including paid social, display networks, and programmatic advertising, ensuring optimal reach and frequency.
• Track key brand metrics (e.g., impressions, reach, engagement, brand sentiment) and campaign performance data, assisting in report generation and identifying opportunities for real-time optimization.
• Work seamlessly with internal teams such as product marketing, corporate communications, field marketing, and sales enablement to ensure cohesive messaging and integrated campaign delivery.
• Act as a brand advocate, ensuring consistency in messaging, tone, and visual identity across all campaign touchpoints.
• Assist in researching market trends, competitive landscapes, and audience insights to inform future brand campaign strategies.

Requirements

• 5+ years of brand marketing experience with a focus on digital campaign execution and media and event sponsorships within a B2B technology environment.
• Proven ability to own a B2B technology campaign, delivering on outcomes and shaping corporate narratives in creative, customer-first activations.
• Understanding of brand building principles and the consumer journey from awareness to consideration.
• Experience assisting with the development and deployment of digital advertising campaigns.
• Proven analytical skills with experience interpreting campaign performance data.
• Excellent written and verbal communication skills; ability to articulate brand messages clearly and compellingly.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Nice to Have

• Experience with AI innovations and exploring capabilities to drive efficiencies and creativity.
• Experience working in a fast-paced cybersecurity or technology environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits & Perks

• Compensation between $129,000 - $207,000 per year, depending on qualifications, experience, and work location.
• Potential inclusion of restricted stock units and a bonus.
• Employee benefits as described in the company's benefits overview.