Specialist Brand Assets

About the Role

Key Responsibilities

• Organize and manage enterprise-wide asset management system, managing asset archives, user and group permissions, usage contracts (SAG), and vendor negotiations.
• Inventory, systematize and deploy sharable assets across the organization, including, but not limited to Brand Guidelines, campaign collections, design templates, logos, marketing collaterals, photography, presentations, tool kits and videos.
• Oversee and ensure that content uploaded to asset management system is in alignment with brand standards and campaign messaging strategies.
• Work collaboratively with Creative Services and Project Management & Production teams to ensure seamless integration of departmental resources and proper execution of departmental workflow process.
• Train users, and monitor quality by studying, evaluating, and re-designing processes; recommending asset management changes, as appropriate.
• Build, develop and grow business relationships vital to the success of the department, to include all levels of leadership from across the system, and external vendors and stakeholders.

Requirements

• Bachelor's in Advertising, Business, Communications or Marketing, or related field of study
• 1 Year Related Experience
• Experience with enterprise-wide asset management system
• Knowledge and expertise within the health care industry
• Experience integrating internal/external brand distinctions across a large health care organization or nationally recognized consumer or service-related brand
• Analytical & Organizational Capacity - In depth ability to assess and organize company creative assets into an online collection that is intuitive, and easy to navigate
• Attention to Detail - Attentive to administrative, project and budgetary details
• Understanding of Consumer Experience - Familiar with the consumer experience and understand what drives a consumer action
• Knowledge of Marketing Trends - Must be adept at determining if marketing campaigns will be successful, so they should have in-depth knowledge of current trends
• Time & Project Management - Able to manage their time efficiently with experience and capacity to handle multiple projects at once
• Relationship Minded - Values interpersonal relationships and utilizes them to galvanize people and processes in a way that advances Marketing strategies

Nice to Have

• Experience within the health care industry
• Experience integrating internal/external brand distinctions across a large health care organization or nationally recognized consumer or service-related brand

Qualifications

• Bachelor's in Advertising, Business, Communications or Marketing, or related field of study
• 1 Year Related Experience

Benefits & Perks

• Benefits from Day One
• Career Development
• Whole Person Wellbeing Resources
• Mental Health Resources and Support